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Author: Philip Kotler
Publisher: McGraw-Hill Education (Asia)
ISBN: 9789814595162
Category : Brand name products
Languages : en
Pages : 264
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Book Description
Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.
Author: Philip Kotler
Publisher: McGraw-Hill Education (Asia)
ISBN: 9789814595162
Category : Brand name products
Languages : en
Pages : 264
Get Book
Book Description
Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.
Author: Philip Kotler
Publisher:
ISBN:
Category : ASEAN countries
Languages : en
Pages : 216
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Book Description
New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.
Author: Kishore Mahbubani
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9812619682
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Contrary to the prevailing view in the West that the 500-year dominance of Western civilization points to it being the only universal civilization. Can Asians Think? argues that other civilizations may yet make equal contributions to the development and growth of mankind. Hailed as “an Asian Toynbee” and “the Max Weber of the new Confucian ethic”, Mahbubani continues to illuminate his central arguments with new essays in this fourth edition.
Author: Philip Kotler
Publisher: World Scientific
ISBN: 9811221731
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
Author: Kishore Mahbubani
Publisher: Flipside Digital Content Company Inc.
ISBN: 9814722650
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
The Association of Southeast Asian Nations is a miracle. Why?In an era of growing cultural pessimism, many thoughtful individuals believe that different civilisations-especially Islam and the West-cannot live together in peace. The ten countries of ASEAN provide a thriving counter-example of civilizational co-existence. Here 625m people live together in peace. This miracle was delivered by ASEAN.In an era of growing economic pessimism, where many young people believe that their lives will get worse in coming decades, Southeast Asia bubbles with optimism. In an era where many thinkers predict rising geopolitical competition and tension, ASEAN regularly brings together all the world's great powers.Stories of peace are told less frequently than stories of conflict and war. ASEAN's imperfections make better headlines than its achievements. But in the hands of thinker and writer Kishore Mahbubani, the good news story is also a provocation and a challenge to the rest of the world.This excellent book explains, in clear and simple terms, how and why ASEAN has become one of the most successful regional organizations in the world. - George YeoA powerful and passionate account of how, against all odds, ASEAN transformed the region and why Asia and the world need it even more today. - Amitav Acharya
Author: M. Mayilvaganan
Publisher: Routledge
ISBN: 1000460967
Category : Social Science
Languages : en
Pages : 298
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Book Description
This book analyses the nearly 30 years of India–ASEAN relations from a contemporary perspective, identifies the reasons for India’s vibrant and significant relation with ASEAN and examines the cultural, economic, political and strategic linkages between India and ASEAN. The book projects the future of India–ASEAN relations in the face of the changing Indo-Pacific geopolitics and explores potential policies which could enhance the connection between India and Southeast Asian countries. Arguing that ASEAN is of primary importance to India, the book suggests that any successful outing in the Indo-Pacific would need a strong partnership with India. The book demonstrates how external powers influence ASEAN, with many of them supporting the centrality of ASEAN and its regional architecture in the broader Indo-Pacific. Chapters by experts in their fields present thematically specific analyses of political, defence, maritime and cultural aspects as well as the position of Northeast India in the India–ASEAN relations and assess the success and challenges of India’s ties with ASEAN in the context of the Look East and the Act East Policies. A reassessment of ASEAN–India relations past and present, this book will be of interest to academics and policy makers working in the field of International Relations, Asian Politics and South Asian Politics, in particular India’s Foreign Policy and Southeast Asian Politics.
Author: Seung Ho Park
Publisher: Cambridge University Press
ISBN: 1107129001
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.
Author: Ooi Kee Beng, Sanchita Basu Das, Terence Chong, Malcolm Cook, Cassey Lee and Michael Yeo Chai Ming
Publisher: Flipside Digital Content Company Inc.
ISBN: 9814695068
Category : Business & Economics
Languages : en
Pages : 691
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Book Description
Over the past two decades, ISEAS has compiled abridged articles that analyse key aspects of Southeast Asia's development and the ASEAN process. The ASEAN Reader was published in 1992 just as the Cold War ended, while The Second ASEAN Reader came in 2003 in the wake of the 1997 Asian crisis and the September 11 attacks in 2001. The past decade has not been spared its share of intense changes, with the rise of China and India bringing new challenges to the region's power equation, and the impact of the 2008 global financial crisis. Despite this, the momentum towards an integrated ASEAN community has been maintained. The articles in The Third ASEAN Reader study the trends and events of recent years, and discuss the immediate future of Southeast Asia.
Author: Yang Yue
Publisher: World Scientific
ISBN: 9811205787
Category : Political Science
Languages : en
Pages : 276
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Book Description
ASEAN countries play a crucial role in the Belt and Road Initiative (BRI) that was initiated in 2013. A number of priority BRI projects have since been implemented. The implementation of BRI brings new opportunities and challenges to countries in the region, and also to regional integration.In this book, researchers from universities and think-tanks in ASEAN countries study the BRI from the perspective of regional studies. It presents an analysis of responses on BRI of the government and people from individual ASEAN members.The book addresses three areas: First, the strengths and weaknesses of ASEAN countries, and the opportunities and challenges for them in implementing the BRI (a SWOT analysis); second, the impacts of BRI on building the ASEAN community; and third, interactions between BRI and ASEAN-China cooperation.
Author: Marty Natalegawa
Publisher: ISEAS-Yusof Ishak Institute
ISBN: 9814786748
Category : Political Science
Languages : en
Pages : 258
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Book Description
Written by the highly regarded diplomat Marty Natalegawa, former ambassador and foreign minister of Indonesia, this book offers a unique insider-perspective on the present and future relevance of ASEAN. It is about ASEAN’s quest for security and prosperity in a region marked by complex dynamics of power. Namely, the interplay of relations and interests among countries — large and small — which provide the settings within which ASEAN must deliver on its much-cited leadership and centrality in the region. The book seeks to answer the following questions: How can ASEAN build upon its past contributions to the peace, security and prosperity of Southeast Asia, to the wider East Asia, the Asia-Pacific and the Indo-Pacific regions? More fundamentally and a sine qua non, how can ASEAN continue to ensure that peace, security and prosperity prevail in Southeast Asia? And, equally central, how can ASEAN become more relevant to the peoples of ASEAN, such that its contributions can be genuinely felt in making better the lives of its citizens?
