The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam

The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam PDF Author: Kesselskramer
Publisher: Booth-Clibborn
ISBN: 9781861543110
Category : Travel
Languages : en
Pages : 280

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Book Description
The book is a celebration of the ten-years of advertising campaigns KesselsKramer has put together for the popular backpacker hangout.

The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam

The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam PDF Author: Kesselskramer
Publisher: Booth-Clibborn
ISBN: 9781861543110
Category : Travel
Languages : en
Pages : 280

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Book Description
The book is a celebration of the ten-years of advertising campaigns KesselsKramer has put together for the popular backpacker hangout.

Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising PDF Author: KesselsKramer KesselsKramer
Publisher: Laurence King Publishing
ISBN: 1780673981
Category : Design
Languages : en
Pages : 240

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Book Description
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

100 Ways to Create a Great Ad

100 Ways to Create a Great Ad PDF Author: Tim Collins
Publisher: Laurence King Publishing
ISBN: 1780678878
Category : Design
Languages : en
Pages : 525

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Book Description
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Discovering the Dutch

Discovering the Dutch PDF Author: Jaap Verheul
Publisher: Amsterdam University Press
ISBN: 9048526094
Category : Social Science
Languages : en
Pages : 354

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Book Description
What are the most salient and sparking facts about the Netherlands? This updated edition of 'Discovering the Dutch' tackles the heart of the question of Dutch identity through a number of essential themes that span the culture, history and society of the Netherlands. Running the gamut from the Randstad to the Dutch Golden Age, from William of Orange to Anne Frank, this volume uses a series of vignettes written by academic experts in their fields to address historical and contemporary topics such as immigration, tolerance, and the struggle against water, as well as issues of culture - painting, literature, architecture, and design among them. All chapters are written by academic experts in their fields who have extensive experience in explaining the many features of "Dutchness" to a foreign audience. Each chapter comes to life in vignettes that illustrate characteristic historical figures or essential aspects in Dutch culture and society from William of Orange and Anne Frank to Dutch cheese and the inevitable coffeeshop.

Cracking Under Pressure

Cracking Under Pressure PDF Author: Lynn Owens
Publisher: Amsterdam University Press
ISBN: 9089640592
Category : Social Science
Languages : en
Pages : 291

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Book Description
"An investigation of the squatters' movement in Amsterdam, which emerged in the late 1970s as a reaction to the housing shortage of the 1960s, peaked in the early 1980s, and then fell into a period of prolonged decline. Focuses on issues relating to the decline of social movements"--Provided by publisher.

Work Hard & Be Nice to People

Work Hard & Be Nice to People PDF Author: Anthony Burrill
Publisher: Random House
ISBN: 0753558238
Category : Design
Languages : en
Pages : 116

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Book Description
Ask More Questions, Get More Answers Don’t Be Normal, Don’t Be Ordinary Say Yes More Than No! Work Hard & Be Nice to People It’s usually the simple truths that provide the most profound answers. Discover inspirational aphorisms and sound advice for the real world from graphic artist Anthony Burrill, inspired by his best-loved and most iconic typographic prints. With wise words on getting things done, success, creativity, difficult decisions, motivation, work, collaboration and happiness, this refreshing, life-affirming guide is the perfect gift or ‘manual for all those needing a little inspired encouragement.’ Wallpaper Work Hard & Be Nice to People is a re-worked and re-packaged paperback edition of Make it Now! with some new material.

(Dys-)Functionalities of Corruption

(Dys-)Functionalities of Corruption PDF Author: Tobias Debiel
Publisher: Springer Science & Business Media
ISBN: 3658046333
Category : Political Science
Languages : en
Pages : 267

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Book Description
Corruption is usually understood as hampering political development, economic growth and democratic participation of citizens, but comparing the effects of corruption for different political regimes presents astonishingly complex findings. The ongoing persistence of corruption underlines that it is not only dysfunctional, but can be highly functional as well. This special issue brings together contributions from comparative politics, political science and economics which precisely focus on these (dys) functionalities of corruption in political regimes across various world regions. The question of methodological pluralism is especially important for studying corruption comparatively. While on an international level a trend towards an increased use of quantitative methods in political science as well as in economics can be observed, the special issue underlines the importance of having a pluralistic approach for grasping the complex and multi-layered effects of the phenomenon. Of similar importance is the adoption of a comparative perspective that includes different world regions in order to understand the different roles of corruption in developing, transforming and developed countries alike. Dr. Tobias Debiel is Director of the Centre for Global Cooperation Research and of the Institute for Development and Peace (INEF). Since 2006, he is also Professor in International Relations and Development Policy, Institute of Political Science, University of Duisburg-Essen. Dr. Andrea Gawrich is Professor for International Integration at the University of Gießen.

Web Advertising

Web Advertising PDF Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9027294887
Category : Language Arts & Disciplines
Languages : en
Pages : 246

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Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

The Death of Vishnu

The Death of Vishnu PDF Author: Manil Suri
Publisher: A&C Black
ISBN: 1408833255
Category : Fiction
Languages : en
Pages : 354

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Book Description
An enthralling virtuoso debut that eloquently captures the loves and losses of a dying man 'All the elements of great storytelling are here, the mystic transports of Ben Okri with the intimate charm of Arundhati Roy ... enchanting' Sunday Tribune 'Beautifully captures with great tenderness and depth the eternal war between duty and desire. This is a love letter to Bombay and its people' Sunday Express Vishnu, the odd-job man in a Bombay apartment block, lies dying on the staircase landing. Around him the lives of the apartment dwellers unfold - the warring housewives on the first floor, the lovesick teenagers on the second, and the widower, alone and quietly grieving at the top of the building. In a fevered state Vishnu looks back on his love affair with the seductive Padmini and comedy becomes tragedy as his life draws to a close.

Forty Thousand Miles Over Land and Water

Forty Thousand Miles Over Land and Water PDF Author: Mrs. Howard Vincent
Publisher: Forgotten Books
ISBN: 9781331485742
Category : Travel
Languages : en
Pages : 462

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Book Description
Excerpt from Forty Thousand Miles Over Land and Water: The Journal of a Tour Through the British Empire and America MY husband, during his six years' tenure of the office of Director of Criminal Investigations, took the greatest interest in the Metropolitan and City Police Orphanage. In taking leave of his young friends he promised to keep for their benefit a record of our travels through the British Empire and America. I have endeavoured to the best of my power to relieve him of this task. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.