Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising PDF Author: KesselsKramer KesselsKramer
Publisher: Laurence King Publishing
ISBN: 1780673981
Category : Design
Languages : en
Pages : 240

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Book Description
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising PDF Author: KesselsKramer KesselsKramer
Publisher: Laurence King Publishing
ISBN: 1780673981
Category : Design
Languages : en
Pages : 240

Get Book Here

Book Description
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Work Hard & Be Nice to People

Work Hard & Be Nice to People PDF Author: Anthony Burrill
Publisher: Random House
ISBN: 0753558238
Category : Design
Languages : en
Pages : 158

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Book Description
Ask More Questions, Get More Answers Don’t Be Normal, Don’t Be Ordinary Say Yes More Than No! Work Hard & Be Nice to People It’s usually the simple truths that provide the most profound answers. Discover inspirational aphorisms and sound advice for the real world from graphic artist Anthony Burrill, inspired by his best-loved and most iconic typographic prints. With wise words on getting things done, success, creativity, difficult decisions, motivation, work, collaboration and happiness, this refreshing, life-affirming guide is the perfect gift or ‘manual for all those needing a little inspired encouragement.’ Wallpaper Work Hard & Be Nice to People is a re-worked and re-packaged paperback edition of Make it Now! with some new material.

Cracking Under Pressure

Cracking Under Pressure PDF Author: Lynn Owens
Publisher: Amsterdam University Press
ISBN: 9089640592
Category : Social Science
Languages : en
Pages : 291

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Book Description
"An investigation of the squatters' movement in Amsterdam, which emerged in the late 1970s as a reaction to the housing shortage of the 1960s, peaked in the early 1980s, and then fell into a period of prolonged decline. Focuses on issues relating to the decline of social movements"--Provided by publisher.

The Death of Vishnu

The Death of Vishnu PDF Author: Manil Suri
Publisher: A&C Black
ISBN: 1408833255
Category : Fiction
Languages : en
Pages : 354

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Book Description
An enthralling virtuoso debut that eloquently captures the loves and losses of a dying man 'All the elements of great storytelling are here, the mystic transports of Ben Okri with the intimate charm of Arundhati Roy ... enchanting' Sunday Tribune 'Beautifully captures with great tenderness and depth the eternal war between duty and desire. This is a love letter to Bombay and its people' Sunday Express Vishnu, the odd-job man in a Bombay apartment block, lies dying on the staircase landing. Around him the lives of the apartment dwellers unfold - the warring housewives on the first floor, the lovesick teenagers on the second, and the widower, alone and quietly grieving at the top of the building. In a fevered state Vishnu looks back on his love affair with the seductive Padmini and comedy becomes tragedy as his life draws to a close.

Web Advertising

Web Advertising PDF Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9027294887
Category : Language Arts & Disciplines
Languages : en
Pages : 246

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Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Discovering the Dutch

Discovering the Dutch PDF Author: Jaap Verheul
Publisher: Amsterdam University Press
ISBN: 9048526094
Category : Social Science
Languages : en
Pages : 354

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Book Description
What are the most salient and sparking facts about the Netherlands? This updated edition of 'Discovering the Dutch' tackles the heart of the question of Dutch identity through a number of essential themes that span the culture, history and society of the Netherlands. Running the gamut from the Randstad to the Dutch Golden Age, from William of Orange to Anne Frank, this volume uses a series of vignettes written by academic experts in their fields to address historical and contemporary topics such as immigration, tolerance, and the struggle against water, as well as issues of culture - painting, literature, architecture, and design among them. All chapters are written by academic experts in their fields who have extensive experience in explaining the many features of "Dutchness" to a foreign audience. Each chapter comes to life in vignettes that illustrate characteristic historical figures or essential aspects in Dutch culture and society from William of Orange and Anne Frank to Dutch cheese and the inevitable coffeeshop.

(Dys-)Functionalities of Corruption

(Dys-)Functionalities of Corruption PDF Author: Tobias Debiel
Publisher: Springer Science & Business Media
ISBN: 3658046333
Category : Political Science
Languages : en
Pages : 267

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Book Description
Corruption is usually understood as hampering political development, economic growth and democratic participation of citizens, but comparing the effects of corruption for different political regimes presents astonishingly complex findings. The ongoing persistence of corruption underlines that it is not only dysfunctional, but can be highly functional as well. This special issue brings together contributions from comparative politics, political science and economics which precisely focus on these (dys) functionalities of corruption in political regimes across various world regions. The question of methodological pluralism is especially important for studying corruption comparatively. While on an international level a trend towards an increased use of quantitative methods in political science as well as in economics can be observed, the special issue underlines the importance of having a pluralistic approach for grasping the complex and multi-layered effects of the phenomenon. Of similar importance is the adoption of a comparative perspective that includes different world regions in order to understand the different roles of corruption in developing, transforming and developed countries alike. Dr. Tobias Debiel is Director of the Centre for Global Cooperation Research and of the Institute for Development and Peace (INEF). Since 2006, he is also Professor in International Relations and Development Policy, Institute of Political Science, University of Duisburg-Essen. Dr. Andrea Gawrich is Professor for International Integration at the University of Gießen.

The Encyclopedia of Daytime Television

The Encyclopedia of Daytime Television PDF Author: Wesley Hyatt
Publisher:
ISBN: 9780823083152
Category : Television broadcasting
Languages : en
Pages : 0

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Book Description
"Five-decade chronicle of television history [covering] ... all daytime programs that aired for three or more weeks on a commercial network between 1947 and 1996, plus 100 nationally syndicated shows from the same period ... . [Includes] cartoons, children's programs, game shows, news shows, soap operas, sports programs, [and] talk shows ... . Provides the dates each show aired, a synosis of its plot, its principal cast members, and other pertinent information"--Back cover.

Images of Dutchness

Images of Dutchness PDF Author: Sarah Dellmann
Publisher:
ISBN: 9789462983007
Category : Art
Languages : en
Pages : 0

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Book Description
This book investigates the roots of Dutch visual clichés in popular visual media, offring new insights into the emergance of national clichés and the study of stereotypical thinking.

Failed It!

Failed It! PDF Author:
Publisher: Phaidon Press
ISBN: 9780714871196
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A fun and fabulous take on the art of making mistakes. Erik Kessels celebrates imperfection and failure and shows why they are an essential part of the creative process. Failed it! celebrates the power of mistakes and shows how they can enrich the creative process. This is part photobook and part guide to loosening up and making mistakes to take the fear out of failure and encourage experimentation. It showcases the best and most hilarious examples of imperfection and failure across a broad range of creative forms, including art, design, photography, architecture and product design, to inspire and encourage creatives to embrace and celebrate their mistakes. We live in an era when everyone is striving for perfection and we have become afraid of failure, which limits our potential. Mistakes help us find new ways of thinking and innovative solutions, and failures can change our perceptions and open up new ways of looking things. This book transforms mistakes from something to be embarrassed about into a cause for celebration. It includes over 150 visual examples drawn from Kessels personal collection of artworks and found photographs, along with tips, quotes, anecdotes and wisdom for celebrating with failure. To quote Kessels: 'the ubiquity of Apple + Z, means that we can literally undo any mistake before it has had time to breathe, be considered and — perhaps — evolve into something else: a fascinating, strange, provocative or even original piece of work. This book asks readers to embrace their fuck-ups, learn from them and celebrate their tawdry glory'.