The Typography of Advertisements PDF Download
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Author: Frederick James Trezise
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154
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Book Description
Author: Frederick James Trezise
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154
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Book Description
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 224
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Gilbert Powderly Farrar
Publisher:
ISBN: 9781104441357
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Author: Gilbert P. Farrar
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 312
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Book Description
Author: Gilbert Powderly Farrar
Publisher: Legare Street Press
ISBN: 9781021765789
Category : Art
Languages : en
Pages : 0
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Book Description
This book is a comprehensive guide to the art of creating effective advertisements. It covers everything from selecting typefaces to choosing images and arranging elements on the page. This book is essential reading for anyone looking to improve their advertising and marketing skills, whether for personal or professional purposes. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Frederick James Trezise
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 134
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Book Description
Author: Frederick James Trezise
Publisher: Forgotten Books
ISBN: 9780282503734
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Gilbert P. Farrar
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 314
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Book Description
Author: Powderly Farrar
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Boston Type and Stereotype Foundry
Publisher:
ISBN: 9780486260235
Category : Design
Languages : en
Pages : 184
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Book Description
Hundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.
