The Thought Leaders Project PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Thought Leaders Project PDF full book. Access full book title The Thought Leaders Project by Brian Bierbaum. Download full books in PDF and EPUB format.
Author: Brian Bierbaum
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468068252
Category :
Languages : en
Pages : 0
Get Book
Book Description
Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.
Author: Laurie Young
Publisher: Kogan Page Publishers
ISBN: 0749465123
Category : Business & Economics
Languages : en
Pages : 344
Get Book
Book Description
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.
Author: Brian Bierbaum
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468068252
Category :
Languages : en
Pages : 0
Get Book
Book Description
Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.
Author: Susanne Madsen
Publisher: Kogan Page Publishers
ISBN: 0749472359
Category : Business & Economics
Languages : en
Pages : 287
Get Book
Book Description
In today's 'more for less' culture, the expectations of project management and delivery are no longer limited to budgets, schedules and quality. For projects to make an impact and have lasting value, the project manager must be able to strategize, innovate, motivate, empower and collaborate - in other words, project managers must learn how to lead. The Power of Project Leadership helps you transform into an effective project leader by shifting your managerial mindset into one of inspiration, motivation and influence. The book describes what good project leadership looks like and explains how to make the transition using concrete tools and strategies. With underlying theories to help the reader understand how teams and individuals are motivated, it ensures that project managers lead with vision, continuously improve and innovate, work with intent, empower the team, get closer to stakeholders, remain authentic and establish a solid foundation for their projects. The book has a practical and engaging approach and draws on over 25 interviews with leading experts who have made the transition from project managers to project leaders. These experts come from a variety of sectors and companies; including Expedia, British Gas, Standard Bank, Verizon Enterprise Solutions, Liquid Planner, and the UK Government.
Author: Denise Brosseau
Publisher: John Wiley & Sons
ISBN: 1118647610
Category : Business & Economics
Languages : en
Pages : 278
Get Book
Book Description
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.
Author: Brian James Bierbaum
Publisher: CreateSpace
ISBN: 9781461905424
Category : MEDICAL
Languages : en
Pages : 176
Get Book
Book Description
Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.
Author: Dr. Karthik Nagendra
Publisher: Notion Press
ISBN: 1649517793
Category : Business & Economics
Languages : en
Pages : 193
Get Book
Book Description
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. – Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. – Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Author: Robin FarmanFarmaian
Publisher: Simon and Schuster
ISBN: 1948080869
Category : Business & Economics
Languages : en
Pages : 176
Get Book
Book Description
Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.
Author: Arie Y. Lewin
Publisher: Springer
ISBN: 0230594239
Category : Business & Economics
Languages : en
Pages : 258
Get Book
Book Description
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going.
Author: Robert Costanza
Publisher: World Scientific
ISBN: 9814546909
Category : Business & Economics
Languages : en
Pages : 396
Get Book
Book Description
The major challenge for the current generation of mankind is to develop a shared vision of a future that is both desirable to the vast majority of humanity and ecologically sustainable. Creating a Sustainable and Desirable Future offers a broad, critical discussion on what such a future should or can be, with global perspectives written by some of the world's leading thinkers, including: Wendell Berry, Van Jones, Frances Moore Lappe, Peggy Liu, Hunter Lovins, Gus Speth, Bill McKibben, and many more. Contents:Introduction:Why We Need Visions of a Sustainable and Desirable World (Robert Costanza and Ida Kubiszewski)Envisioning a Sustainable World (Donella Meadows)Why Everyone Should Be a Futurist? (William S Becker)Think Like an Ecosystem, See Solutions (Frances Moore Lappé)Future Histories: Descriptions of a Sustainable and Desirable Future and How We Got There:What Would a Sustainable and Desirable Economy-in-Society-in-Nature Look Like? (Robert Costanza, Gar Alperovitz, Herman Daly, Joshua Farley, Carol Franco, Tim Jackson, Ida Kubiszewski, Juliet Schor, and Peter Victor)Vision Statement for the Planet in 2050 (Ajay Bhave, Silvia Ceausu, Anand Deshmukh, Jessica Jewell, Wayne Pan, and Jana Timm)Scenes from the Great Transition (Paul D Raskin)Environmental History Exam 2052: The Last Half-Century (Les W Kuzyk)A Virtual Visit to a Sustainable 2050 (Robert Costanza)Reflections on a Life Lived Well and Wisely (Joshua Farley)The Great Turnaround: How Natural Capital Entered the Economy? (Ronald Colman)How New Zealand Became a Green Leader? (John Peet)The New New York: 2050 (Barbara Elizabeth Stewart)Pieces of the Puzzle: Elements of the World We Want:Sustainability and Happiness: A Development Philosophy for Bhutan and the World (Jigmi Y Thinley)Flourishing as a Goal of International Policy (Martin Seligman)What Else? (Wendell Berry)Let Us Envision Gender Equality: Nothing Else is Working (Jane Roberts)Another World: Finally Her(e) (Kavita N Ramdas and Jamie Querubin)Policy Reform to 350 (Bill McKibben)The Great Transition to 350 (Dylan Walsh and Tess Croner)On Baselines That Need Shifting (Daniel Pauly)The Future of Roads: No Driving, No Emissions, Nature Reconnected (Richard T T Forman and Daniel Sperling)The New Security (Gary Hart)Green Accounting: Balancing Environment and Economy (Peter Bartelmus)A Vision of America the Possible (James Gustave Speth)Getting There:The Way Forward: Survival 2100 (William E Rees)An Integrating Story for a Sustainable Future (Mary Evelyn Tucker and Brian Thomas Swimme)It Is Time to Fight the Status Quo (Bill McKibben)Can We Avoid the Perfect Storm? (David W Orr)Sustainable Shrinkage: Envisioning a Smaller, Stronger Economy (Ernest Callenbach)How to Apply Resilience Thinking: In Australia and Beyond? (Brian Walker)Endangered Elements: Conserving the Building Blocks of Life (Penny D Sackett)Well-Being, Sufficiency, and Work-Time Reduction (Anders Hayden)Millennium Consumption Goals (MCGs) at Rio+20: A Practical Step Toward Global Sustainability (Mohan Munasinghe)Happiness and Psychological Well-Being: Building Human Capital to Benefit Individuals and Society (George W Burns)Time for a Bold Vision: A New, Green Economy (Van Jones)A World That Works for All (L Hunter Lovins)Fighting Poverty by Healing the Environment (Christine Loh)Re-Engineering the Planet: Three Steps to a Sustainable Free-Market Economy (Eckart Wintzen)Raising Gross National Happiness through Agroforestry (Pahuna Sharma-Laden and Croix Thompson)Building Bridges between Science and Policy to Achieve Sustainability (Katherine Richardson and Ole Wæver)Bringing Mozart to the Masses: Venezuela's Music Revolution (Maria Páez Victor)Creating the Schools of the Future: Education for a Sustainable Society (Peter M Senge)A Values-Based Set of Solutions for the Next Generation (Tim Kasser)Teaching a University Course in Sustainable Happiness (Catherine O'Brien)The Time Has Come to Catalyze a Sustainable Consumerism Movement (Peggy Liu) Readership: Undergraduates, professionals, researchers, and anyone interested in what a sustainable and desirable future might look like. Keywords:Envisioning;Sustainable Future;Desirable Future;Positive Future;Future History;Scenarios;World ViewsKey Features:This book has an outstanding list of contributors who are world thought leaders. Their views on what a sustainable and desirable future would look like will be highly sought afterThis is an outstanding collection on a topic of great interest to many people, but on which there has been little written, especially in book formReviews: “The book is a compilation of thoughtful articles from a broad range of academics, research scientists, policy specialists, politicians and others — thinkers all.” Australasian Journal of Environmental Management
Author: Kathryn E. Newcomer
Publisher: John Wiley & Sons
ISBN: 1118893611
Category : Business & Economics
Languages : en
Pages : 912
Get Book
Book Description
The leading program evaluation reference, updated with the latest tools and techniques The Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and processes you need to analyze your program's operations and outcomes more accurately. This new fourth edition has been thoroughly updated and revised, with new coverage of the latest evaluation methods, including: Culturally responsive evaluation Adopting designs and tools to evaluate multi-service community change programs Using role playing to collect data Using cognitive interviewing to pre-test surveys Coding qualitative data You'll discover robust analysis methods that produce a more accurate picture of program results, and learn how to trace causality back to the source to see how much of the outcome can be directly attributed to the program. Written by award-winning experts at the top of the field, this book also contains contributions from the leading evaluation authorities among academics and practitioners to provide the most comprehensive, up-to-date reference on the topic. Valid and reliable data constitute the bedrock of accurate analysis, and since funding relies more heavily on program analysis than ever before, you cannot afford to rely on weak or outdated methods. This book gives you expert insight and leading edge tools that help you paint a more accurate picture of your program's processes and results, including: Obtaining valid, reliable, and credible performance data Engaging and working with stakeholders to design valuable evaluations and performance monitoring systems Assessing program outcomes and tracing desired outcomes to program activities Providing robust analyses of both quantitative and qualitative data Governmental bodies, foundations, individual donors, and other funding bodies are increasingly demanding information on the use of program funds and program results. The Handbook of Practical Program Evaluation shows you how to collect and present valid and reliable data about programs.
