The Small Business Start-up Workbook PDF Download
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Author: Cheryl D. Rickman
Publisher:
ISBN: 9788129116802
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Includes real-life examples and practical exercises, this guide to starting a small business looks at all aspects of the process, including planning the right marketing strategies and managing an effective team.
Author: Cheryl D. Rickman
Publisher:
ISBN: 9788129116802
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Includes real-life examples and practical exercises, this guide to starting a small business looks at all aspects of the process, including planning the right marketing strategies and managing an effective team.
Author: Cheryl Rickman
Publisher: John Wiley & Sons
ISBN: 085708285X
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Author: Anita Roddick
Publisher: How To Books
ISBN: 1848034784
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749481803
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance. This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.
Author: Joseph A. Covello
Publisher: Sourcebooks Incorporated
ISBN: 9781570710445
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, helps the business owner create a winning plan for their business. The easy-to-follow chapters show entrepreneurs how to: ? Think through strategies and balance enthusiasm with facts ? Capture and hold the interest of potential lenders and investors ? Understand and develop their financial statements ? Recognize the unique selling advantage of their products or services ? Avoid potentially disastrous errors like undercapitalization and negative cash flow Also included in this book: ? A glossary of planning and financial terms ? A complete sample business plan
Author: Ilana Griffo
Publisher: National Geographic Books
ISBN: 195096843X
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.
Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
ISBN: 1613083882
Category : Business & Economics
Languages : en
Pages : 534
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Book Description
In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media
Author: Ken Colwell PhD, MBA
Publisher: ClydeBank Media LLC
ISBN: 1945051574
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
Author: Dan Sitarz
Publisher:
ISBN: 9781892949080
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Everything that is needed to set up a small business sole proprietorship is contained in this valuable reference. State-by-State rules for sole proprietorship are included in the appendix.
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
