Author: Jim Holden
Publisher: John Wiley & Sons
ISBN: 0471229741
Category : Business & Economics
Languages : en
Pages : 240
Book Description
"The Selling Fox" ist der Nachfolger zu dem sehr erfolgreichen Titel "Power Base Selling" vom gleichen Autor. Der Band bietet eine Schritt-für-Schritt-Anleitung, wie man seine Vertriebskonkurrenten erfolgreich aus dem Feld schlägt und gibt Tipps, wie man Absatzchancen einordnet, wie man erkennt, an welchen Kunden man dranbleiben sollte, wie man Glaubwürdigkeit austrahlt und vieles andere mehr. Anhand einer Fülle von Fallbeispielen, Strategien und Taktiken lernen Sie hier, wie Sie ihre Konkurrenz durch bessere Ideen ausstechen, übertrumpfen und schließlich ausmanövrieren. "The Selling Fox" ist die unverzichtbare Lektüre für jeden Verkäufer. Autor Jim Holden ist Gründer und President der Holden Corporation, ein Unternehmen im Bereich Wettbewerb und Verkaufspolitik, das das Power Base Selling Programm erfolgreich eingeführt hat. Zu Holdens Kundenstamm gehören u.a. AT&T, UNISYS, Bell Canada, Data General und eine Reihe renommierter Unternehmen in aller Welt.
The Selling Fox
The Selling Fox
Author: Jim Holden
Publisher: John Wiley & Sons
ISBN: 0471061808
Category : Business & Economics
Languages : en
Pages : 239
Book Description
"The Selling Fox" ist der Nachfolger zu dem sehr erfolgreichen Titel "Power Base Selling" vom gleichen Autor. Der Band bietet eine Schritt-für-Schritt-Anleitung, wie man seine Vertriebskonkurrenten erfolgreich aus dem Feld schlägt und gibt Tipps, wie man Absatzchancen einordnet, wie man erkennt, an welchen Kunden man dranbleiben sollte, wie man Glaubwürdigkeit austrahlt und vieles andere mehr. Anhand einer Fülle von Fallbeispielen, Strategien und Taktiken lernen Sie hier, wie Sie ihre Konkurrenz durch bessere Ideen ausstechen, übertrumpfen und schließlich ausmanövrieren. "The Selling Fox" ist die unverzichtbare Lektüre für jeden Verkäufer. Autor Jim Holden ist Gründer und President der Holden Corporation, ein Unternehmen im Bereich Wettbewerb und Verkaufspolitik, das das Power Base Selling Programm erfolgreich eingeführt hat. Zu Holdens Kundenstamm gehören u.a. AT&T, UNISYS, Bell Canada, Data General und eine Reihe renommierter Unternehmen in aller Welt.
Publisher: John Wiley & Sons
ISBN: 0471061808
Category : Business & Economics
Languages : en
Pages : 239
Book Description
"The Selling Fox" ist der Nachfolger zu dem sehr erfolgreichen Titel "Power Base Selling" vom gleichen Autor. Der Band bietet eine Schritt-für-Schritt-Anleitung, wie man seine Vertriebskonkurrenten erfolgreich aus dem Feld schlägt und gibt Tipps, wie man Absatzchancen einordnet, wie man erkennt, an welchen Kunden man dranbleiben sollte, wie man Glaubwürdigkeit austrahlt und vieles andere mehr. Anhand einer Fülle von Fallbeispielen, Strategien und Taktiken lernen Sie hier, wie Sie ihre Konkurrenz durch bessere Ideen ausstechen, übertrumpfen und schließlich ausmanövrieren. "The Selling Fox" ist die unverzichtbare Lektüre für jeden Verkäufer. Autor Jim Holden ist Gründer und President der Holden Corporation, ein Unternehmen im Bereich Wettbewerb und Verkaufspolitik, das das Power Base Selling Programm erfolgreich eingeführt hat. Zu Holdens Kundenstamm gehören u.a. AT&T, UNISYS, Bell Canada, Data General und eine Reihe renommierter Unternehmen in aller Welt.
The New Power Base Selling
Author: Jim Holden
Publisher: John Wiley & Sons
ISBN: 1118240944
Category : Business & Economics
Languages : en
Pages : 262
Book Description
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage "Situational Power Bases" to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.
Publisher: John Wiley & Sons
ISBN: 1118240944
Category : Business & Economics
Languages : en
Pages : 262
Book Description
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage "Situational Power Bases" to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.
Write to Market
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0
Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0
Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Sly Fox
Author: Judge Jeanine Pirro
Publisher: Hachette Books
ISBN: 1401304168
Category : Fiction
Languages : en
Pages : 252
Book Description
Westchester, New York, 1976 -- Cocaine abuse is rampant, the county courthouse is a boys' club, and men are still legally permitted to beat their wives. Enter Dani Fox, the feisty, ambitious twenty-five-year-old assistant district attorney tired of feeling like an outsider and hungry to bring abusers to justice. Dani confronts emotionally challenging crime scenes and uncooperative colleagues, facing threats to her safety--and even the safety of her pet pig, Wilbur--in order to protect society's silent victims. Spearheading the country's first domestic violence unit in a shifting legal landscape, Dani must find allies where she can, especially when she discovers a seemingly simple case has some shocking twists. But who can she trust, and which of her colleagues will she end up battling both in and out of the courtroom? Drawing from her own past as a dynamic, hard-charging former district attorney, Emmy-winning Judge Jeanine Pirro's debut page-turner is ripped from the headlines, full of gripping details, authentic thrills, and suspenseful realism that can only come from a courtroom litigator who's been in the trenches.
Publisher: Hachette Books
ISBN: 1401304168
Category : Fiction
Languages : en
Pages : 252
Book Description
Westchester, New York, 1976 -- Cocaine abuse is rampant, the county courthouse is a boys' club, and men are still legally permitted to beat their wives. Enter Dani Fox, the feisty, ambitious twenty-five-year-old assistant district attorney tired of feeling like an outsider and hungry to bring abusers to justice. Dani confronts emotionally challenging crime scenes and uncooperative colleagues, facing threats to her safety--and even the safety of her pet pig, Wilbur--in order to protect society's silent victims. Spearheading the country's first domestic violence unit in a shifting legal landscape, Dani must find allies where she can, especially when she discovers a seemingly simple case has some shocking twists. But who can she trust, and which of her colleagues will she end up battling both in and out of the courtroom? Drawing from her own past as a dynamic, hard-charging former district attorney, Emmy-winning Judge Jeanine Pirro's debut page-turner is ripped from the headlines, full of gripping details, authentic thrills, and suspenseful realism that can only come from a courtroom litigator who's been in the trenches.
Clever Fox
Author: Jeanine Pirro
Publisher: Hachette+ORM
ISBN: 1401305024
Category : Fiction
Languages : en
Pages : 267
Book Description
Prosecutor Dani Fox finds herself amidst warring crime families in the aftermath of a murdered Mafia capo's daughter. Drawing from her own past as a dynamic, hard-charging district attorney and judge, Emmy award winner Jeanine Pirro's page-turner is ripped from the headlines, full of gripping details, authentic thrills, and suspenseful realism that can only come from a courtroom litigator who's been in the trenches. Prosecutor Dani Fox has handled some gruesome homicide cases, but her investigation into the brutal murder of a local Mafia capo's daughter goes from tricky to downright dangerous. Although the victim has ties to the New Jersey Mafia, she was also secretly engaged in an affair with someone from a rival New York crime family. As if squaring off against two powerful crime families weren't enough, Dani suspects that the murder is more than a simple crime of passion, and getting to the bottom of this grisly homicide puts Dani and her long-term boyfriend, Will, in harm's way. Clever Fox has you rooting for Dani in this deadly fight between the ace prosecutor and an elusive and dangerous killer.
Publisher: Hachette+ORM
ISBN: 1401305024
Category : Fiction
Languages : en
Pages : 267
Book Description
Prosecutor Dani Fox finds herself amidst warring crime families in the aftermath of a murdered Mafia capo's daughter. Drawing from her own past as a dynamic, hard-charging district attorney and judge, Emmy award winner Jeanine Pirro's page-turner is ripped from the headlines, full of gripping details, authentic thrills, and suspenseful realism that can only come from a courtroom litigator who's been in the trenches. Prosecutor Dani Fox has handled some gruesome homicide cases, but her investigation into the brutal murder of a local Mafia capo's daughter goes from tricky to downright dangerous. Although the victim has ties to the New Jersey Mafia, she was also secretly engaged in an affair with someone from a rival New York crime family. As if squaring off against two powerful crime families weren't enough, Dani suspects that the murder is more than a simple crime of passion, and getting to the bottom of this grisly homicide puts Dani and her long-term boyfriend, Will, in harm's way. Clever Fox has you rooting for Dani in this deadly fight between the ace prosecutor and an elusive and dangerous killer.
Against the Machine
Author: Nicols Fox
Publisher: Island Press
ISBN: 159726833X
Category : History
Languages : en
Pages : 424
Book Description
From the cars we drive to the instant messages we receive, from debate about genetically modified foods to astonishing strides in cloning, robotics, and nanotechnology, it would be hard to deny technology's powerful grip on our lives. To stop and ask whether this digitized, implanted reality is quite what we had in mind when we opted for progress, or to ask if we might not be creating more problems than we solve, is likely to peg us as hopelessly backward or suspiciously eccentric. Yet not only questioning, but challenging technology turns out to have a long and noble history. In this timely and incisive work, Nicols Fox examines contemporary resistance to technology and places it in a surprising historical context. She brilliantly illuminates the rich but oftentimes unrecognized literary and philosophical tradition that has existed for nearly two centuries, since the first Luddites—the ""machine breaking"" followers of the mythical Ned Ludd—lifted their sledgehammers in protest against the Industrial Revolution. Tracing that current of thought through some of the great minds of the 19th and 20th centuries—William Blake, Mary Shelley, Charles Dickens, John Ruskin, William Morris, Henry David Thoreau, Ralph Waldo Emerson, Robert Graves, Aldo Leopold, Rachel Carson, and many others—Fox demonstrates that modern protests against consumptive lifestyles and misgivings about the relentless march of mechanization are part of a fascinating hidden history. She shows as well that the Luddite tradition can yield important insights into how we might reshape both technology and modern life so that human, community, and environmental values take precedence over the demands of the machine. In Against the Machine, Nicols Fox writes with compelling immediacy—bringing a new dimension and depth to the debate over what technology means, both now and for our future.
Publisher: Island Press
ISBN: 159726833X
Category : History
Languages : en
Pages : 424
Book Description
From the cars we drive to the instant messages we receive, from debate about genetically modified foods to astonishing strides in cloning, robotics, and nanotechnology, it would be hard to deny technology's powerful grip on our lives. To stop and ask whether this digitized, implanted reality is quite what we had in mind when we opted for progress, or to ask if we might not be creating more problems than we solve, is likely to peg us as hopelessly backward or suspiciously eccentric. Yet not only questioning, but challenging technology turns out to have a long and noble history. In this timely and incisive work, Nicols Fox examines contemporary resistance to technology and places it in a surprising historical context. She brilliantly illuminates the rich but oftentimes unrecognized literary and philosophical tradition that has existed for nearly two centuries, since the first Luddites—the ""machine breaking"" followers of the mythical Ned Ludd—lifted their sledgehammers in protest against the Industrial Revolution. Tracing that current of thought through some of the great minds of the 19th and 20th centuries—William Blake, Mary Shelley, Charles Dickens, John Ruskin, William Morris, Henry David Thoreau, Ralph Waldo Emerson, Robert Graves, Aldo Leopold, Rachel Carson, and many others—Fox demonstrates that modern protests against consumptive lifestyles and misgivings about the relentless march of mechanization are part of a fascinating hidden history. She shows as well that the Luddite tradition can yield important insights into how we might reshape both technology and modern life so that human, community, and environmental values take precedence over the demands of the machine. In Against the Machine, Nicols Fox writes with compelling immediacy—bringing a new dimension and depth to the debate over what technology means, both now and for our future.
How to Become a Rainmaker
Author: Jeffrey J. Fox
Publisher: Hachette Books
ISBN: 0786870281
Category : Business & Economics
Languages : en
Pages : 125
Book Description
Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Publisher: Hachette Books
ISBN: 0786870281
Category : Business & Economics
Languages : en
Pages : 125
Book Description
Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
The Fox Wish
Author: Kimiko Aman
Publisher: Chronicle Books
ISBN: 1452156301
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
This charming story follows two children who go looking for their jump rope and discover that a group of foxes have claimed it as an answer to their wish. With beautiful, classic illustrations and lyrical text, here is a subtle, sensitive piece of magic that proves to sisters, brothers, and foxes alike that the trusted familiar often lives right next to the truly extraordinary—if only you have the eyes to see it.
Publisher: Chronicle Books
ISBN: 1452156301
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
This charming story follows two children who go looking for their jump rope and discover that a group of foxes have claimed it as an answer to their wish. With beautiful, classic illustrations and lyrical text, here is a subtle, sensitive piece of magic that proves to sisters, brothers, and foxes alike that the trusted familiar often lives right next to the truly extraordinary—if only you have the eyes to see it.
The Dollarization Discipline
Author: Jeffrey J. Fox
Publisher: John Wiley & Sons
ISBN: 0471694231
Category : Business & Economics
Languages : en
Pages : 274
Book Description
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
Publisher: John Wiley & Sons
ISBN: 0471694231
Category : Business & Economics
Languages : en
Pages : 274
Book Description
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.