The Secrets of Successful Public Relations and Image-Making PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Secrets of Successful Public Relations and Image-Making PDF full book. Access full book title The Secrets of Successful Public Relations and Image-Making by Tony Greener. Download full books in PDF and EPUB format.

The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making PDF Author: Tony Greener
Publisher: Elsevier
ISBN: 1483100510
Category : Business & Economics
Languages : en
Pages : 208

Get Book

Book Description
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.