Author: Harry Mills
Publisher: AMACOM
ISBN: 0814438075
Category : Business & Economics
Languages : en
Pages : 213
Book Description
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Secret Sauce
Case of the Secret Sauce #1
Author: Aaron Rosenberg
Publisher: Penguin
ISBN: 1101514132
Category : Juvenile Fiction
Languages : en
Pages : 58
Book Description
Pete and Penny live above Pizzarelli's, the family pizza parlor, in the small town of Rellaville. They're excited when their parents go out of town, leaving them in charge along with their quirky uncle. But everything goes downhill fast when the family's top-secret pizza sauce recipe is lost! Readers figure out puzzles alongside the main characters and those clues lead them to solve the mystery!
Publisher: Penguin
ISBN: 1101514132
Category : Juvenile Fiction
Languages : en
Pages : 58
Book Description
Pete and Penny live above Pizzarelli's, the family pizza parlor, in the small town of Rellaville. They're excited when their parents go out of town, leaving them in charge along with their quirky uncle. But everything goes downhill fast when the family's top-secret pizza sauce recipe is lost! Readers figure out puzzles alongside the main characters and those clues lead them to solve the mystery!
The Secret Sauce Is YOU!-Being Your 'Ownmate'
Author: Swati Sharma
Publisher: Invincible Publishers
ISBN: 9390542545
Category : Business & Economics
Languages : en
Pages :
Book Description
About The Book The Law of gravity is an inescapable truth of the universe. Sometimes, tectonic shifts happen, lightning strikes, earth shatters, and we fall flat on our face at rock-bottom. We find ourselves engulfed in darkness, silence, and solitude- Finding this to be a perfect breeding ground, our opportunistic demons crawl into our minds gnawing us with their scrawny mindsets. We give in and lose it. We break and how! But how do you know what you’re truly made up of? When you break open! Incidentally, that’s how stars are made too! About The Author Swati Sharma was born & brought up in New Delhi, INDIA. She lives in her den in Gurugram- Haryana, INDIA. Her parents named her ‘Abhilasha’ (A Wish!) as she was born. However, Swati got her first name changed when she was barely three years old since she didn't like it! Swati carries her steel-willed (not iron-willed for iron rusts!) mother's maiden surname. Simply because her much evolved father (A Great Man ahead of time itself!) didn't believe that both- Legacy & lineage should be in the father's surname only! After all, both a sperm and an egg make a life!
Publisher: Invincible Publishers
ISBN: 9390542545
Category : Business & Economics
Languages : en
Pages :
Book Description
About The Book The Law of gravity is an inescapable truth of the universe. Sometimes, tectonic shifts happen, lightning strikes, earth shatters, and we fall flat on our face at rock-bottom. We find ourselves engulfed in darkness, silence, and solitude- Finding this to be a perfect breeding ground, our opportunistic demons crawl into our minds gnawing us with their scrawny mindsets. We give in and lose it. We break and how! But how do you know what you’re truly made up of? When you break open! Incidentally, that’s how stars are made too! About The Author Swati Sharma was born & brought up in New Delhi, INDIA. She lives in her den in Gurugram- Haryana, INDIA. Her parents named her ‘Abhilasha’ (A Wish!) as she was born. However, Swati got her first name changed when she was barely three years old since she didn't like it! Swati carries her steel-willed (not iron-willed for iron rusts!) mother's maiden surname. Simply because her much evolved father (A Great Man ahead of time itself!) didn't believe that both- Legacy & lineage should be in the father's surname only! After all, both a sperm and an egg make a life!
The Secret Sauce for Organizational Success
Author: Tom Jurkowsky
Publisher:
ISBN: 9781585663019
Category : Armed Forces and mass media
Languages : en
Pages :
Book Description
"This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--
Publisher:
ISBN: 9781585663019
Category : Armed Forces and mass media
Languages : en
Pages :
Book Description
"This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--
The Secret Sauce
Author: Kevin Graham Ford
Publisher: Springer
ISBN: 113751289X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.
Publisher: Springer
ISBN: 113751289X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.
Secret Sauces
Author: Vanessa Seder
Publisher: Kyle Books
ISBN: 9781909487734
Category : Cooking
Languages : en
Pages : 0
Book Description
A great sauce has the ability to transform even the humblest ingredients, to elevate the everyday to the sublime. But a great sauce does not have to be complicated. Gone are the days when sauce meant mainly a concoction based on butter, flour, and reduced stock. This book celebrates a new generation of sauces that are simple to whip up and rely on fresh and healthy ingredients such as nuts, yogurt, and vegetables. Secret Sauces gives you an arsenal of "mother" sauces that fit today's kitchen and are infinitely adaptable. Each one can be made in advance and then customized to enliven different meals throughout the week. With every sauce comes a recipe for a full finished dish that's an ideal showcase, followed by many ideas for other uses. Roasted Sweet Potato Wedges come alive drizzled with Bengali Spiced Yogurt. Seared Red Snapper rises to a new level with Grilled Pineapple and Chipotle Salsa. Coconut Lemongrass Cream finishes off Fruit Kebabs. Most existing sauce books are written for the professional chef, but this book is aimed at the home cook. It removes the intimidation of traditional sauces and makes sauces approachable for everyone. Inspired by cuisines from around the world, these sauces bring a new level of excitement to any meal. Plus, they deliver maximum flavor with a minimum of effort.
Publisher: Kyle Books
ISBN: 9781909487734
Category : Cooking
Languages : en
Pages : 0
Book Description
A great sauce has the ability to transform even the humblest ingredients, to elevate the everyday to the sublime. But a great sauce does not have to be complicated. Gone are the days when sauce meant mainly a concoction based on butter, flour, and reduced stock. This book celebrates a new generation of sauces that are simple to whip up and rely on fresh and healthy ingredients such as nuts, yogurt, and vegetables. Secret Sauces gives you an arsenal of "mother" sauces that fit today's kitchen and are infinitely adaptable. Each one can be made in advance and then customized to enliven different meals throughout the week. With every sauce comes a recipe for a full finished dish that's an ideal showcase, followed by many ideas for other uses. Roasted Sweet Potato Wedges come alive drizzled with Bengali Spiced Yogurt. Seared Red Snapper rises to a new level with Grilled Pineapple and Chipotle Salsa. Coconut Lemongrass Cream finishes off Fruit Kebabs. Most existing sauce books are written for the professional chef, but this book is aimed at the home cook. It removes the intimidation of traditional sauces and makes sauces approachable for everyone. Inspired by cuisines from around the world, these sauces bring a new level of excitement to any meal. Plus, they deliver maximum flavor with a minimum of effort.
Storytelling
Author: Lynn Ierardi
Publisher:
ISBN: 9781736690000
Category :
Languages : en
Pages : 112
Book Description
Great stories engage donors and raise more money. Strategic storytelling can help your nonprofit organization reach the hearts and minds of your donors in an increasingly noisy and polarized world.
Publisher:
ISBN: 9781736690000
Category :
Languages : en
Pages : 112
Book Description
Great stories engage donors and raise more money. Strategic storytelling can help your nonprofit organization reach the hearts and minds of your donors in an increasingly noisy and polarized world.
Gratitude and Pasta
Author: Chris Schembra
Publisher:
ISBN: 9780578604947
Category :
Languages : en
Pages : 150
Book Description
Born of author Chris Schembra's own disillusionment with success and his increasing sense of isolation, this book shares the journey of 7:47 Club dinners and how he used them to foster gratitude, empathy, and human connection in his life and in the lives of thousands of friends and colleagues.
Publisher:
ISBN: 9780578604947
Category :
Languages : en
Pages : 150
Book Description
Born of author Chris Schembra's own disillusionment with success and his increasing sense of isolation, this book shares the journey of 7:47 Club dinners and how he used them to foster gratitude, empathy, and human connection in his life and in the lives of thousands of friends and colleagues.
Doubling Down
Author: Ilene Gordon
Publisher:
ISBN: 9781737885023
Category :
Languages : en
Pages : 0
Book Description
Learn Rewirement and Work-Life Integration from the C-Suite Couple Who's Done It for 45 Years! If you desire to excel in a big career, sustain a loving relationship, and raise children who grow up to be happy and healthy adults, you need a playbook that reveals the new elixir to making it all work in 2023 and beyond. Doubling Down: The Secret Sauce for Dual-Career Families, by Ilene Gordon and Bram Bluestein, is now available in hardcover edition. Examples in Doubling Down are poignant and timely, with loads of research underscoring their advice. Both authors shaped rigorous careers and crisscrossed the world in their roles while "doubling down" on their family needs in sometimes creative ways. They learned to be supportive partners, agree on compromises, and evolve in their professional identities while keeping family first. Since the release of their first edition of Doubling Down, Ilene and Bram have brought their message to Chicago Finance Exchange, The Wharton Club, MIT Sloan, Columbia Business School, Loyola University's Baumhart Center for Social Enterprise & Responsibility, Stanford Law School, and many others.
Publisher:
ISBN: 9781737885023
Category :
Languages : en
Pages : 0
Book Description
Learn Rewirement and Work-Life Integration from the C-Suite Couple Who's Done It for 45 Years! If you desire to excel in a big career, sustain a loving relationship, and raise children who grow up to be happy and healthy adults, you need a playbook that reveals the new elixir to making it all work in 2023 and beyond. Doubling Down: The Secret Sauce for Dual-Career Families, by Ilene Gordon and Bram Bluestein, is now available in hardcover edition. Examples in Doubling Down are poignant and timely, with loads of research underscoring their advice. Both authors shaped rigorous careers and crisscrossed the world in their roles while "doubling down" on their family needs in sometimes creative ways. They learned to be supportive partners, agree on compromises, and evolve in their professional identities while keeping family first. Since the release of their first edition of Doubling Down, Ilene and Bram have brought their message to Chicago Finance Exchange, The Wharton Club, MIT Sloan, Columbia Business School, Loyola University's Baumhart Center for Social Enterprise & Responsibility, Stanford Law School, and many others.
Objectives + Key Results (OKR) Leadership;
Author: Doug Gray
Publisher:
ISBN: 9780975884164
Category :
Languages : en
Pages : 198
Book Description
OKR Leadership -- the process for managers and leaders to practice what matters - is the secret sauce that drives transformational leadership, employee engagement and the next generation of management consulting. Join the OKR Leadership movement today with this practical guidebook from an expert business psychologist and story teller.
Publisher:
ISBN: 9780975884164
Category :
Languages : en
Pages : 198
Book Description
OKR Leadership -- the process for managers and leaders to practice what matters - is the secret sauce that drives transformational leadership, employee engagement and the next generation of management consulting. Join the OKR Leadership movement today with this practical guidebook from an expert business psychologist and story teller.