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Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030628817
Category : Social Science
Languages : en
Pages : 304
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Book Description
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030628817
Category : Social Science
Languages : en
Pages : 304
Get Book Here
Book Description
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author: Stephen Kline
Publisher: Verso
ISBN: 9781859840597
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author: Erica S. Weisgram
Publisher: American Psychological Association (APA)
ISBN: 9781433828867
Category : Education
Languages : en
Pages : 0
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Book Description
In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender stereotypes, as well as the long-term consequences of gender-typed play.
Author: Marianne M. Szymanski
Publisher: John Wiley & Sons
ISBN: 0787976113
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalist--is an essential and authoritative guide to toys and play. Based on thirteen years of independent consumer-focused research, Toy Tips offers invaluable advice and practical information about selecting appropriate toys and answers questions such as Why do kids play with toys? What is the true role of toys? Which toys are good and which aren’t? How do toys figure into normal, healthy child development? “Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun.” --Michele Borba, consultant, educator, and author, Parents Do Make a Difference, Building Moral Intelligence, and No More Misbehavin' “No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life.”--Spencer Christian, former host of Szymanski’s guest segments on ABC’s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children’s books “Szymanski’s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play.”--From the Foreward by Marvin W. Berkowitz
Author: Christia Spears Brown
Publisher: Ten Speed Press
ISBN: 1607745038
Category : Family & Relationships
Languages : en
Pages : 242
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Book Description
A guide that helps parents focus on their children's unique strengths and inclinations rather than on gendered stereotypes to more effectively bring out the best in their individual children, for parents of infants to middle schoolers. Reliance on Gendered Stereotypes Negatively Impacts Kids Studies on gender and child development show that, on average, parents talk less to baby boys and are less likely to use numbers when speaking to little girls. Without meaning to, we constantly color-code children, segregating them by gender based on their presumed interests. Our social dependence on these norms has far-reaching effects, such as leading girls to dislike math or increasing aggression in boys. In this practical guide, developmental psychologist (and mother of two) Christia Spears Brown uses science-based research to show how over-dependence on gender can limit kids, making it harder for them to develop into unique individuals. With a humorous, fresh, and accessible perspective, Parenting Beyond Pink & Blueaddresses all the issues that contemporary parents should consider—from gender-segregated birthday parties and schools to sports, sexualization, and emotional intelligence. This guide empowers parents to help kids break out of pink and blue boxes to become their authentic selves.
Author: Luísa Magalhães
Publisher: Springer
ISBN: 1137591366
Category : Social Science
Languages : en
Pages : 314
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Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
Author: Caspar Addyman
Publisher: Unbound Publishing
ISBN: 1783527986
Category : Psychology
Languages : en
Pages : 318
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Book Description
Few things in life are more delightful than sharing in the laughter of a baby. Until now, however, psychologists and parenting experts have largely focused on moments of stress and confusion. Developmental psychologist Caspar Addyman decided to change that. Since 2012 Caspar has run the Baby Laughter project, collecting data, videos and stories from parents all over the world. This has provided a fascinating window into what babies are learning and how they develop cognitively and emotionally. Deeper than that, he has observed laughter as the purest form of human connection. It creates a bond that parents and infants share as they navigate the challenges of childhood. Moving chronologically through the first two years of life, The Laughing Baby explores the origin story for our incredible abilities. In the playful daily lives of babies, we find the beginnings of art, science, music and happiness. Our infancy is central to what makes us human, and understanding why babies laugh is key to understanding ourselves.
Author: Kim John Payne
Publisher: Ballantine Books
ISBN: 0345516982
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
Today’s busier, faster society is waging an undeclared war on childhood. With too much stuff, too many choices, and too little time, children can become anxious, have trouble with friends and school, or even be diagnosed with behavioral problems. Now internationally renowned family consultant Kim John Payne helps parents reclaim for their children the space and freedom that all kids need for their attention to deepen and their individuality to flourish. Simplicity Parenting offers inspiration, ideas, and a blueprint for change: • Streamline your home environment. Reduce the amount of toys, books, and clutter—as well as the lights, sounds, and general sensory overload. • Establish rhythms and rituals. Discover ways to ease daily tensions, create battle-free mealtimes and bedtimes, and tell if your child is overwhelmed. • Schedule a break in the schedule. Establish intervals of calm and connection in your child’s daily torrent of constant doing. • Scale back on media and parental involvement. Manage your children’s “screen time” to limit the endless deluge of information and stimulation. A manifesto for protecting the grace of childhood, Simplicity Parenting is an eloquent guide to bringing new rhythms to bear on the lifelong art of raising children.
Author: Giovanna Mascheroni
Publisher: Palgrave Macmillan
ISBN: 9783030108977
Category : Social Science
Languages : en
Pages : 0
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Book Description
The Internet of Toys (IoToys) is a developing market within our Internet of Things (IoT) ecosystem. This book examines the rise of internet-connected toys and aims to anticipate the opportunities and risks of IoToys before their widespread diffusion. Contributors to this volume each provide a critical analysis of the design, production, regulation, representation and consumption of internet-connected toys. In order to address the theoretical, methodological and policy questions that arise from the study of these new playthings, and contextualise the diverse opportunities and challenges that IoToys pose to educators, families and children themselves, the chapters engage with notions of mediatization, datafication, robotification, connected and post-digital play. This timely engagement with a key transformation in children’s play will appeal to all readers interested in understanding the social uses and consequences of IoToys, and primarily to researchers and students in children and media, early childhood studies, media and communications, sociology, education, social psychology, law and design.
Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030326640
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.
