Author: Bond Halbert
Publisher:
ISBN: 9781534632059
Category :
Languages : en
Pages : 128
Book Description
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.
The Halbert Copywriting Method Part III
Author: Bond Halbert
Publisher:
ISBN: 9781534632059
Category :
Languages : en
Pages : 128
Book Description
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.
Publisher:
ISBN: 9781534632059
Category :
Languages : en
Pages : 128
Book Description
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.
How to Make Maximum Money
Author: Loomington Belfort
Publisher:
ISBN: 9781717986245
Category :
Languages : en
Pages : 198
Book Description
Fastest Cash-Producing Secrets Known to Man
Publisher:
ISBN: 9781717986245
Category :
Languages : en
Pages : 198
Book Description
Fastest Cash-Producing Secrets Known to Man
The Brilliance Breakthrough
Author: Eugene M. Schwartz
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 308
Book Description
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 308
Book Description
The Boron Letters
Author: Gary Halbert
Publisher:
ISBN: 9781484825983
Category :
Languages : en
Pages : 146
Book Description
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Publisher:
ISBN: 9781484825983
Category :
Languages : en
Pages : 146
Book Description
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Managing Online Forums
Author: Patrick O'Keefe
Publisher: AMACOM
ISBN: 0814412939
Category : Computers
Languages : en
Pages : 321
Book Description
Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.
Publisher: AMACOM
ISBN: 0814412939
Category : Computers
Languages : en
Pages : 321
Book Description
Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.
Dealing with Difficult Customers
Author: Noah Fleming
Publisher: Red Wheel/Weiser
ISBN: 1632658895
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem. Dealing with Difficult Customers will show you: How to stop using gimmicks and trick promotions to encourage repeat business and the alternatives that will keep your customers salivating for more. How “Hungry Hippos” and “Problem Children” are sapping your employees time and energy and what to do about them. The behaviors that turn great customers into dissatisfied critics and how to change them.
Publisher: Red Wheel/Weiser
ISBN: 1632658895
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem. Dealing with Difficult Customers will show you: How to stop using gimmicks and trick promotions to encourage repeat business and the alternatives that will keep your customers salivating for more. How “Hungry Hippos” and “Problem Children” are sapping your employees time and energy and what to do about them. The behaviors that turn great customers into dissatisfied critics and how to change them.
Breakthrough Advertising
Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
Book Description
This Book Will Teach You How to Write Better
Author:
Publisher:
ISBN: 9780989895309
Category :
Languages : en
Pages :
Book Description
Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.
Publisher:
ISBN: 9780989895309
Category :
Languages : en
Pages :
Book Description
Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.
My Unfinished Business
Author: Dan S. Kennedy
Publisher:
ISBN: 9781599321097
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.
Publisher:
ISBN: 9781599321097
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.
How to Make Maximum Money in Minimum Time
Author: Gary Halbert
Publisher:
ISBN: 9781500885335
Category :
Languages : en
Pages : 118
Book Description
WARNING: Read this BEFORE buying.While every single strategy, technique and concept revealed in this easy-to-follow little book are more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology of selling hasn't.For example, inside the book, there is a section on 900 numbers which appears useless until you realize it's 100% applicable to texting short codes.Anyway, in the interest of preserving the original experience, we have only removed outdated contact info and any updates have been added to the end of chapters but... even with the occasional reference to ancient technology, this book is loaded with step-by-step guidance on marketing.Techniques people are still using to make a lot of money.Here is why How To Make Maximum Money In Minimum Time is so popular.Out of necessity, Gary invented "Gun-To-The-Head-Marketing"... and... used it to write what would become the most widely mailed sales letter in history.A Letter Mailed Close To 1 Billion Times And To Almost Every Household In America Nearly 7 Times!Gary continued to defy the "experts" and industry norms and smash sales record after sales record for over 35 more years with his breakthrough copy!Halbert wrote record-smashing newspaper ads, magazine ads, web copy, direct mail pieces, infomercials, phone scripts and just about anything and everything where words are used to sell.Even more impressive, Gary wrote record-breaking advertisements in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration and more. The list goes on and on... The Gary Halbert Letter is also the first newsletter to dish out real-world advice from one of the best marketers and copywriters on Earth.Soon, all the pros started copying his headlines, bullets, closing copy, offers... and now... to this day, you see his words being used in sales copy everywhere.In fact, the beginning of Gary's famous dollar-bill letters is almost certainly the most replicated piece of opening sales copy in the world of direct-mail. Even after he passed away, TheGaryHalbertLetter.com has enjoyed a huge following and is more popular than ever for a reason. And that reason is...They Are Addictive!Gary Halbert's mark is everywhere because so many marketers around the world learned part of their craft directly from Mr. Halbert... or... they learned the business from mentors who learned their best secrets from Gary.Top ad writer Paris Lampropoulos may have put it best when he said..."In the world of copywriting,all roads lead back to Gary Halbert."And it's true!Here's just a small sample of the what's revealed inside...How to get your mail open and read! (For many savvy marketers, direct mail is actually working better today than it ever has!)The single best advantage any business owner can have! (It's so simple, yet almost everyone overlooks it.)How top pros write killer headlines, fast... and... how you can do it too!The sordid details of Gary's infamous and scandalous life... including... how he went from being a military policeman... to self-made multi-millionaire... to prison inmate... to self-made multi-millionaire yet again!What it really takes to write breakthrough promotions. (Hint: The actual writing has very little to do with it!)Why the fastest writing is often the best writing!The one secret nearly ALL top copywriters used to get to the top of their profession as fast as humanly possible!Why you should not start your sales messages with a question!How to create killer sales messages... writing a single word!Out of room to list more.
Publisher:
ISBN: 9781500885335
Category :
Languages : en
Pages : 118
Book Description
WARNING: Read this BEFORE buying.While every single strategy, technique and concept revealed in this easy-to-follow little book are more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology of selling hasn't.For example, inside the book, there is a section on 900 numbers which appears useless until you realize it's 100% applicable to texting short codes.Anyway, in the interest of preserving the original experience, we have only removed outdated contact info and any updates have been added to the end of chapters but... even with the occasional reference to ancient technology, this book is loaded with step-by-step guidance on marketing.Techniques people are still using to make a lot of money.Here is why How To Make Maximum Money In Minimum Time is so popular.Out of necessity, Gary invented "Gun-To-The-Head-Marketing"... and... used it to write what would become the most widely mailed sales letter in history.A Letter Mailed Close To 1 Billion Times And To Almost Every Household In America Nearly 7 Times!Gary continued to defy the "experts" and industry norms and smash sales record after sales record for over 35 more years with his breakthrough copy!Halbert wrote record-smashing newspaper ads, magazine ads, web copy, direct mail pieces, infomercials, phone scripts and just about anything and everything where words are used to sell.Even more impressive, Gary wrote record-breaking advertisements in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration and more. The list goes on and on... The Gary Halbert Letter is also the first newsletter to dish out real-world advice from one of the best marketers and copywriters on Earth.Soon, all the pros started copying his headlines, bullets, closing copy, offers... and now... to this day, you see his words being used in sales copy everywhere.In fact, the beginning of Gary's famous dollar-bill letters is almost certainly the most replicated piece of opening sales copy in the world of direct-mail. Even after he passed away, TheGaryHalbertLetter.com has enjoyed a huge following and is more popular than ever for a reason. And that reason is...They Are Addictive!Gary Halbert's mark is everywhere because so many marketers around the world learned part of their craft directly from Mr. Halbert... or... they learned the business from mentors who learned their best secrets from Gary.Top ad writer Paris Lampropoulos may have put it best when he said..."In the world of copywriting,all roads lead back to Gary Halbert."And it's true!Here's just a small sample of the what's revealed inside...How to get your mail open and read! (For many savvy marketers, direct mail is actually working better today than it ever has!)The single best advantage any business owner can have! (It's so simple, yet almost everyone overlooks it.)How top pros write killer headlines, fast... and... how you can do it too!The sordid details of Gary's infamous and scandalous life... including... how he went from being a military policeman... to self-made multi-millionaire... to prison inmate... to self-made multi-millionaire yet again!What it really takes to write breakthrough promotions. (Hint: The actual writing has very little to do with it!)Why the fastest writing is often the best writing!The one secret nearly ALL top copywriters used to get to the top of their profession as fast as humanly possible!Why you should not start your sales messages with a question!How to create killer sales messages... writing a single word!Out of room to list more.