A Token of My Affection

A Token of My Affection PDF Author: Barry Shank
Publisher: Columbia University Press
ISBN: 9780231118781
Category : Business etiquette
Languages : en
Pages : 380

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Book Description
For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, "A Token of My Affection" follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, "A Token of My Affection" shows what an industry devoted to emotional sincerity means for the lives of all Americans.

A Token of My Affection

A Token of My Affection PDF Author: Barry Shank
Publisher: Columbia University Press
ISBN: 9780231118781
Category : Business etiquette
Languages : en
Pages : 380

Get Book

Book Description
For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, "A Token of My Affection" follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, "A Token of My Affection" shows what an industry devoted to emotional sincerity means for the lives of all Americans.

Showtime! the Greeting Card and Gift Company's Guide to Trade Show Success

Showtime! the Greeting Card and Gift Company's Guide to Trade Show Success PDF Author: Rob Fortier
Publisher:
ISBN: 9780578081588
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
Are you a greeting card or gift company exhibiting at a trade show and want a competitive edge? Have you signed a contract and sent in your check, but aren't sure what to do next? Are you overwhelmed by the hundreds of trade show books geared toward the Big Guys with huge budgets and a corporate audience? Then Showtime! is the book for you. Compiled from the experience of exhibitors, sales reps, and retail buyers, Showtime! is loaded with the very best of tried and true trade show survival strategies as well as seasoned insider tips on how to make the most of your trade show experience.

Greeting Card Industry Directory, 1987-1988

Greeting Card Industry Directory, 1987-1988 PDF Author: Greeting Card Association
Publisher:
ISBN: 9780938369028
Category : Greeting cards industry
Languages : en
Pages : 130

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Book Description


Code of Fair Competition for the Greeting Card Industry as Submitted on August 22, 1933

Code of Fair Competition for the Greeting Card Industry as Submitted on August 22, 1933 PDF Author: United States. National Recovery Administration
Publisher:
ISBN:
Category : Greeting cards industry
Languages : en
Pages : 16

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Book Description


Greeting Cards in Stitches

Greeting Cards in Stitches PDF Author:
Publisher:
ISBN: 9781610595834
Category : Crafts & Hobbies
Languages : en
Pages : 120

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Book Description
Clever greeting cards, embellished with hand stitching, are so unique they'll become keepsakes! Our fabulous mother-daughter design duo has created 30 original cards for all occasions, including holidays, birthdays, births, graduations, anniversaries, get well, thank you, congratulations, and general note cards. A detailed basics section includes general embroidery information plus an overview of all the techniques and tools necessary for embroidering on paper. Embroidery stitches are taught with watercolor how-to illustrations, step-by-step instructions, and close-up photos. Full-size patterns for all projects are provided for easy transfer. Also included is a website link to download the patterns so you can print them directly on your special paper. Embroidering on paper and card stock is a relatively new idea, and this book hits the market as the cross-over craft gains momentum. Fresh, original card designs have wide appeal. Only book available dedicated to cards that feature hand-embroidery. Link to site for downloading patterns

The History of the Christmas Card by George Buday

The History of the Christmas Card by George Buday PDF Author: György Buday
Publisher:
ISBN:
Category :
Languages : en
Pages : 304

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Book Description


Start and Run Greeting Card Business 2E

Start and Run Greeting Card Business 2E PDF Author: Elizabeth White
Publisher: How To Books
ISBN: 9781845284152
Category : Greeting cards industry
Languages : en
Pages : 0

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Book Description
If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including: - Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit

20 Steps to Art Licensing

20 Steps to Art Licensing PDF Author: Kate Harper
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542433990
Category :
Languages : en
Pages : 172

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Book Description
(New Edition 2017) 20 Steps to Art Licensing explains how to get your art onto greeting cards and gifts, and then collect royalties. Book includes a list of over 100 card and gift companies that license art, and resources for online licensing groups, teachers and more. Learn how to prepare your art, create a collection, adapt design for greeting cards, submit to publishers, find agents and manage digital art files. Kate Harper has worked in the gift and greeting card industry for twenty years and has designed hundreds of cards and gifts for the marketplace.

Pushing the Envelope

Pushing the Envelope PDF Author: Rob Fortier
Publisher:
ISBN: 9780578056975
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Are your greeting card sales at a standstill? Do you want to move your sales beyond the local store to stores across the country? Have you thought about working with sales reps but have no idea where to begin? This is the book you've been waiting for. Finally, everything the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships. Are you ready to push the envelope?

Write Greeting Cards Like a Pro

Write Greeting Cards Like a Pro PDF Author: Karen Moore
Publisher: Morgan James Publishing
ISBN: 1630478334
Category : Reference
Languages : en
Pages : 174

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Book Description
"Write Greeting Cards like a Pro" is updated from the original book with additional chapters, updated market information, and current industry developments. "Write Greeting Cards like a Pro" is a helpful guide for anyone who wants to begin greeting card writing, take the online course, or for a more seasoned writer who might need more methods for creating great card concepts and sentiments. Karen’s online course is one of the few options for writers to get one on one training with a greeting card professional.