The Effect of Cultural Influences on Mexican-American Consumers PDF Download
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Author: Richard A. Wald
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 88
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Book Description
Author: Richard A. Wald
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 88
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Book Description
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 444
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Book Description
Author:
Publisher:
ISBN:
Category : African Americans
Languages : en
Pages : 28
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Book Description
Author: Stanford University. Center for Latin American Studies
Publisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 220
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Book Description
Author: Brodowsky, Glen H.
Publisher: Edward Elgar Publishing
ISBN: 1800880057
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Author: . Rajagopal
Publisher: Springer
ISBN: 113743497X
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Author: Rob Shields
Publisher: Routledge
ISBN: 1134927681
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Sharon Ng
Publisher: Oxford University Press
ISBN: 0199388547
Category : Psychology
Languages : en
Pages : 369
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Book Description
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
