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Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004413812
Category : History
Languages : en
Pages : 337
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Book Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004413812
Category : History
Languages : en
Pages : 337
Get Book Here
Book Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Author: Arthur der Weduwen
Publisher: Library of the Written Word
ISBN: 9789004420823
Category : Business & Economics
Languages : en
Pages : 667
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Book Description
The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.
Author: Arthur der Weduwen
Publisher: Oxford University Press
ISBN: 0198926626
Category : History
Languages : en
Pages : 433
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Book Description
State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.
Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004341897
Category : Language Arts & Disciplines
Languages : en
Pages : 1570
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Book Description
Winner of the 2019 Menno Hertzberger Encouragement Prize for Book History and Bibliography In Dutch and Flemish Newspapers of the Seventeenth Century Arthur der Weduwen presents the first comprehensive account of the early newspaper in the Low Countries. Composed of two volumes, this survey provides detailed introductions and bibliographical descriptions of 49 newspapers, surviving in over 16,000 issues in 84 archives and libraries. This work presents a crucial overview of the first fledgling century of newspaper publishing and reading in one of the most advanced political cultures of early modern Europe. Seventy years after Folke Dahl’s Dutch Corantos first documented early Dutch newspapers, Der Weduwen offers a brand-new approach to the bibliography of the early modern periodical press. This includes, amongst others, a description of places of correspondence listed in each surviving newspaper. The bibliography is accompanied by an extensive introduction of the Dutch and Flemish press in the seventeenth century. What emerges is a picture of a highly competitive and dynamic market for news, in which innovative publishers constantly adapt to the changing tastes of customers and pressures from authorities at home and abroad.
Author: Andrew Pettegree
Publisher: Yale University Press
ISBN: 0300230079
Category : History
Languages : en
Pages : 493
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Book Description
The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles--"an instant classic on Dutch book history" (BMGN - Low Countries Historical Review) "[An] excellent contribution to book history."--Robert Darnton, New York Review of Books The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.
Author: Esther van Raamsdonk
Publisher: Routledge
ISBN: 1000171868
Category : History
Languages : en
Pages : 264
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Book Description
The tumultuous relations between Britain and the United Provinces in the seventeenth century provide the backdrop to this book, striking new ground as its transnational framework permits an overview of their intertwined culture, politics, trade, intellectual exchange, and religious debate. How the English and Dutch understood each other is coloured by these factors, and revealed through an imagological method, charting the myriad uses of stereotypes in different genres and contexts. The discussion is anchored in a specific context through the lives and works of John Milton and Andrew Marvell, whose complex connections with Dutch people and society are investigated. As well as turning overdue attention to neglected Dutch writers of the period, the book creates new possibilities for reading Milton and Marvell as not merely English, but European poets.
Author: Sjoerd Levelt
Publisher: Taylor & Francis
ISBN: 1000837726
Category : History
Languages : en
Pages : 409
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Book Description
This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.
Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 900451810X
Category : History
Languages : en
Pages : 639
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Book Description
This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.
Author: Adam Smyth
Publisher: Oxford University Press
ISBN: 0198846231
Category : History
Languages : en
Pages : 769
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Book Description
"How were books in early modern England made, circulated, sold, stored, read, marked, altered, preserved, and destroyed? The Oxford Handbook to the History of the Book in Early Modern England provides a stimulating account of the very newest work in the field, and an exploration of how new thinking might develop. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume combines lucidity, scholarly expertise, intellectual precision, and an imaginative structure that will enable contributors to show why the history of the book matters. This volume analyses in a lively manner the nature and role of the book in early modern England, and also considers critically how we can talk about the history of book"--
Author: Andrew Pettegree
Publisher: Basic Books
ISBN: 1541600789
Category : History
Languages : en
Pages : 647
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Book Description
Perfect for book lovers, this is a fascinating exploration of the history of libraries and the people who built them, from the ancient world to the digital age. Famed across the known world, jealously guarded by private collectors, built up over centuries, destroyed in a single day, ornamented with gold leaf and frescoes, or filled with bean bags and children’s drawings—the history of the library is rich, varied, and stuffed full of incident. In The Library, historians Andrew Pettegree and Arthur der Weduwen introduce us to the antiquarians and philanthropists who shaped the world’s great collections, trace the rise and fall of literary tastes, and reveal the high crimes and misdemeanors committed in pursuit of rare manuscripts. In doing so, they reveal that while collections themselves are fragile, often falling into ruin within a few decades, the idea of the library has been remarkably resilient as each generation makes—and remakes—the institution anew. Beautifully written and deeply researched, The Library is essential reading for booklovers, collectors, and anyone who has ever gotten blissfully lost in the stacks.
