The Art of Writing Advertising PDF Download
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Author: Denis Higgins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
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Book Description
Author: Denis Higgins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
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Book Description
Author: Denis Higgins
Publisher: McGraw Hill Professional
ISBN: 9780071410939
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author: Robert Sawyer
Publisher: Bloomsbury Publishing
ISBN: 1350035289
Category : Design
Languages : en
Pages : 186
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Book Description
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Author:
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 125
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Book Description
Author: Dennis Higgins
Publisher:
ISBN:
Category :
Languages : en
Pages : 125
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Book Description
Author: Denis Higgins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 125
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Book Description
Author: D&ad
Publisher:
ISBN: 9783836568524
Category : Design
Languages : en
Pages : 544
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Book Description
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Author: Denis Higgins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 125
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Book Description
Author: Dennis Higgins
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Higgins
Publisher:
ISBN: 9780070590304
Category :
Languages : en
Pages :
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Book Description
