The Art of Persuasion: From Ancient Greece to Modern Theory PDF Download
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Author: DOYLE ABRAHAM
Publisher: DOYLE ABRAHAM
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.
Author: DOYLE ABRAHAM
Publisher: DOYLE ABRAHAM
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.
Author: George A. Kennedy
Publisher: Univ of North Carolina Press
ISBN: 0807861138
Category : Language Arts & Disciplines
Languages : en
Pages : 358
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Book Description
Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion. Now, George Kennedy offers a thoroughly revised and updated edition of Classical Rhetoric and Its Christian and Secular Tradition. From its development in ancient Greece and Rome, through its continuation and adaptation in Europe and America through the Middle Ages and Renaissance, to its enduring significance in the twentieth century, he traces the theory and practice of classical rhetoric through history. At each stage of the way, he demonstrates how new societies modified classical rhetoric to fit their needs. For this edition, Kennedy has updated the text and the bibliography to incorporate new scholarship; added sections relating to women orators and rhetoricians throughout history; and enlarged the discussion of rhetoric in America, Germany, and Spain. He has also included more information about historical and intellectual contexts to assist the reader in understanding the tradition of classical rhetoric.
Author: Ruth Webb
Publisher: Routledge
ISBN: 1317145364
Category : History
Languages : en
Pages : 252
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Book Description
This is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). The author places the practice of ekphrasis within its cultural context, emphasizing the importance of the visual imagination in ancient responses to rhetoric, poetry and historiography. By linking the theoretical writings on ekphrasis with ancient theories of imagination, emotion and language, she brings out the persuasive and emotive function of vivid language in the literature of the period. This study also addresses the contrast between the ancient and the modern definitions of the term ekphrasis, underlining the different concepts of language, literature and reader response that distinguish the ancient from the modern approach. In order to explain the ancient understanding of ekphrasis and its place within the larger system of rhetorical training, the study includes a full analysis of the ancient technical sources (rhetorical handbooks, commentaries) which aims to make these accessible to non-specialists. The concluding chapter moves away from rhetorical theory to consider the problems and challenges involved in 'turning listeners into spectators' with a particular focus on the role of ekphrasis within ancient fiction. Attention is also paid to texts that lie at the intersection of the modern and ancient definitions of ekphrasis, such as Philostratos' Imagines and the many ekphraseis of buildings and monuments to be found in Late Antique literature.
Author:
Publisher: BRILL
ISBN: 9004412557
Category : Literary Criticism
Languages : en
Pages : 424
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Book Description
Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.
Author: Aristotle
Publisher: University of Chicago Press
ISBN: 022659176X
Category : Philosophy
Languages : en
Pages : 328
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Book Description
A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
Author: Marcus Tullius Cicero
Publisher: Princeton University Press
ISBN: 1400883350
Category : Philosophy
Languages : en
Pages : 287
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Book Description
Timeless techniques of effective public speaking from ancient Rome's greatest orator All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we’d win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing—including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people—in other words, all of us.
Author: Aristotle
Publisher: Sta
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
RHETORIC the counterpart of Dialectic. Both alike are concerned with such things as come more or less within the general ken of all men and belong to no definite science. Accordingly all men make use more or less of both; for to a certain extent all men attempt to discuss statements and to maintain them to defend themselves and to attack others. Ordinary people do this either at random or through practice and from acquired habit. Both ways being possible the subject can plainly be handled systematically for it is possible to inquire the reason why some speakers succeed through practice and others spontaneously; and every one will at once agree that such an inquiry is the function of an art.
Author: Bryan Garsten
Publisher: Harvard University Press
ISBN: 9780674021686
Category : Political Science
Languages : en
Pages : 302
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Book Description
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Author: Rosalind Thomas
Publisher: Cambridge University Press
ISBN: 9780521012416
Category : History
Languages : en
Pages : 340
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Book Description
An examination of Herodotus' Histories in the context of the intellectual developments of his time.
Author: Ian Worthington
Publisher: John Wiley & Sons
ISBN: 144433414X
Category : Literary Criticism
Languages : en
Pages : 633
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Book Description
This complete guide to ancient Greek rhetoric is exceptional both in its chronological range and the breadth of topics it covers. Traces the rise of rhetoric and its uses from Homer to Byzantium Covers wider-ranging topics such as rhetoric's relationship to knowledge, ethics, religion, law, and emotion Incorporates new material giving us fresh insights into how the Greeks saw and used rhetoric Discusses the idea of rhetoric and examines the status of rhetoric studies, present and future All quotations from ancient sources are translated into English
