Author: M U SHAH
Publisher: Clever Fox Publishing
ISBN: 9356486190
Category : Antiques & Collectibles
Languages : en
Pages : 215
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Book Description
The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don’ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive. Getting desired results through a business letter is a complex issue. A properly strategized and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise. The book is full of ‘before’ and ‘after’ examples, highlighting undesirable and desirable versions with commentary.
Author: Dean Starkman
Publisher: Columbia University Press
ISBN: 0231539177
Category : Language Arts & Disciplines
Languages : en
Pages : 593
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Book Description
This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "eBay of vice." It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire. Best Business Writing 2014 includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects.
Author: Nicolas Cole
Publisher:
ISBN: 9780998203492
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content-and others write and write, only to go unnoticed?Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, and a Top 10 contributing writer for Inc Magazine from 2016 to 2018, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. How?By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period."This book contains everything I know about online writing," says Cole. "From going viral, to building a massive library of content that will continue to pay you dividends well into the future."In this book you will learn:- Why you should NOT start a blog-and where you should be writing online instead.- How to beat "the game" of internet publishing-and the 7 levels of success.- How "going viral" on social platforms works (and how to not give up in the process).- The Endless Idea Generator: How to never run out of things to write about.- The Perfect Post: How to write headlines people can't help but want to read.- How to create your own "Content Roadmap," and position yourself as an influential voice in your industry or niche.- How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).- And the 1 habit very single writer today needs to master in order to become successful.This book is the Ultimate Guide to writing in the digital age.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Jim VandeHei
Publisher: Workman Publishing Company
ISBN: 1523520124
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Author: Siri Carpenter
Publisher: University of Chicago Press
ISBN: 0226830284
Category : Science
Languages : en
Pages : 483
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Book Description
A deeply sourced, inclusive guide to all aspects of science writing with contributions from some of the most skilled and award-winning authors working today. Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide. With pieces curated from the archives of science writers’ go-to online resource, The Open Notebook, this book explores strategies for finding and shaping story ideas, pitching editors, and building a specialty in science writing. It delves into fundamental skills that every science writer must learn, including planning their reporting; identifying, interviewing, and quoting sources; organizing interview notes; and crafting stories that engage and inform audiences. This expanded edition includes new introductory material and nine new essays focusing on such topics as how to establish a science beat, how to find and use quotes, how to critically evaluate scientific claims, how to use social media for reporting, and how to do data-driven reporting. In addition, there are essays on inclusivity in science writing, offering strategies for eradicating ableist language from stories, working with sensitivity readers, and breaking into English-language media for speakers of other languages. Through interviews with leading journalists offering behind-the-scenes inspiration as well as in-depth essays on the craft offering practical advice, readers will learn how the best science stories get made, from conception to completion. Contributors: Humberto Basilio, Siri Carpenter, Jeanne Erdmann, Dan Ferber, Tina Casagrand Foss, Geoffrey Giller, Laura Helmuth, Jane C. Hu, Alla Katsnelson, Roxanne Khamsi, Betsy Ladyzhets, Jyoti Madhusoodanan, Amanda Mascarelli, Robin Meadows, Kate Morgan, Tiên Nguyễn, Michelle Nijhuis, Aneri Pattani, Rodrigo Pérez Ortega, Mallory Pickett, Kendall Powell, Tasneem Raja, Sandeep Ravindran, Marion Renault, Julia Rosen, Megha Satyanarayana, Christina Selby, Knvul Sheikh, Abdullahi Tsanni, Alexandra Witze, Katherine J. Wu, Wudan Yan, Ed Yong, Rachel Zamzow, Sarah Zhang, and Carl Zimmer
Author: Chaturvedi
Publisher: Pearson Education India
ISBN: 9332587280
Category : Business communication
Languages : en
Pages : 461
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Book Description
The Art and Science of Business Communication, 4e
Author: Daniel Graham
Publisher: John Wiley & Sons
ISBN: 0470449799
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
A simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University "The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR "The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience
Author: Richard Dawkins
Publisher: Oxford University Press
ISBN: 0199216819
Category : Science
Languages : en
Pages : 439
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Book Description
Selected and introduced by Richard Dawkins, The Oxford Book of Modern Science Writing is a celebration of the finest writing by scientists for a wider audience - revealing that many of the best scientists have displayed as much imagination and skill with the pen as they have in the laboratory.This is a rich and vibrant collection that captures the poetry and excitement of communicating scientific understanding and scientific effort from 1900 to the present day. Professor Dawkins has included writing from a diverse range of scientists, some of whom need no introduction, and some of whoseworks have become modern classics, while others may be less familiar - but all convey the passion of great scientists writing about their science.
Author: Jordan R. Jensen
Publisher: AuthorHouse
ISBN: 1504933117
Category : Self-Help
Languages : en
Pages : 513
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Book Description
Self-Action Leadership: The Key to Personal & Professional Freedom is a groundbreaking personal leadership manual that introduces a metaphysical (or self-help) Theory of Everything. In the book, Dr. Jensen interweaves nearly three decades of personal experiences, literature reviews, and action research into an original Theory and Model of personal leadership called Self-Action Leadership. In the narrative sections of his book, Dr. Jensen describes the life and career challenges he has faced and overcame while struggling to manage obsessive-compulsive disorder (OCD) and depression. Self-Action Leadership is the most comprehensive personal leadership handbook to hit the market since Dr. Stephen R. Covey's 7 Habits of Highly Effective People.
