The ACORN Market Segmentation System User's Guide PDF Download
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Author: CACI, Inc. - Federal
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 52
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Book Description
Author: CACI, Inc. - Federal
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : ACORN Consumer Classification System
Languages : en
Pages : 102
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Book Description
Analyzes, profiles, and classifies consumers according to types of residential areas and shows who the consumers are, how they spend their money, and where to find them.
Author: Michel Wedel
Publisher: Springer Science & Business Media
ISBN: 1461546516
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Author: CACI Market Analysis
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Donald M. Lowe
Publisher: Duke University Press
ISBN: 9780822316725
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In The Body in Late-Capitalist USA, Donald M. Lowe explores the varied social practices that code and construct the body. Arguing that our bodily lives are shaped by a complex of daily and ongoing practices—how we work, what we buy and consume—Lowe contends that as a result of the commodification of these and other social practices in the late-twentieth century, what we often understand to be the needs of the body are in fact means for capital accumulation. Moving beyond studies of representations and images of the body, Lowe focuses on the intersection of body practices, language, and the Social to describe concretely the reality of a lived body. His strongly synthetic work brings together Marxist critique, semiotics, Foucaultian discourse analysis, and systems and communications theory to examine those practices that construct the body under late capitalism: habits of work and consumption, the ways we give birth and raise children, socialization, mental and physical healing, reconstructions and contestations of sexuality and gender. Lowe draws upon a wide range of sources, including government and labor studies and statistics, diagnostic and statistical manuals on mental illness, computer manuals, self-help books, and guides to work-related stress disorders, to illustrate the transformation of the body into a nexus of exchange value in postmodern society.
Author: CACI International
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: JOBBER, DAVID/E
Publisher: McGraw Hill
ISBN: 0077174151
Category : Business & Economics
Languages : en
Pages : 845
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Book Description
EBOOK: Principles and Practice of Marketing
Author:
Publisher:
ISBN:
Category : Income
Languages : en
Pages : 2060
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Book Description
Presents 1990 census data arranged by zip codes and the name of the state, to create a detailed compendium of statistical data on consumer markets.
Author: Marc Treib
Publisher: MIT Press
ISBN: 9780262700511
Category : Architecture
Languages : en
Pages : 152
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Book Description
Twenty-two essays that provide a forum for assessing the tenets, accomplishments and limits of modernism in landscape architecture and for formulating ideas about possible directions for the future of the discipline These twenty-two essays provide a rich forum for assessing the tenets, accomplishments, and limits of modernism in landscape architecture and for formulating ideas about possible directions for the future of the discipline. During the 1930s Garrett Eckbo, Dan Kiley, and JamesRose began to integrate modernist architectural ideas into their work and to design a landscape more in accord with the life and sensibilities of their time. Together with Thomas Church, whose gardens provided the setting for California living, they laid the foundations for a modern American landscape design. This first critical assessment of modem landscape architecture brings together seminal articles from the 1930s and 1940s by Eckbo, Kiley, Rose, Fletcher Steele, and Christopher Tunnard, and includes contributions by contemporary writers and designers such as Peirce Lewis, Catherine Howett, John Dixon Hunt, Peter Walker, and Martha Schwartz who examine the historical and cultural framework within which modern landscape designers have worked. There are also essays by Lance Neckar, Reuben Rainey, Gregg Bleam, Michael Laurie, and Marc Treib that discuss the designs and legacy of the Americans Tunnard, Eckbo, Church, Kiley, and Robert Irwin. Dorothée Imbert takes up Pierre-Emile Legrain and French modernist gardens of the 1920s, and Thorbjörn Andersson reviews experiments with stylized naturalism developed by Erik Glemme and others in the Stockholm park system.
Author: John Kemm
Publisher: Oxford University Press, USA
ISBN: 0198713991
Category : Health & Fitness
Languages : en
Pages : 241
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Book Description
An exploration of the theoretical and practical difficulties that the field of health promotion faces and how it might develop in the future, this book argues that health promotion has a vital contribution to make to the health of populations
