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Author: david a. horne and michael d. johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
Author: david a. horne and michael d. johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
Author: D. A. Horne
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Author: Peter Schotthöfer
Publisher: Kluwer Law International B.V.
ISBN: 9041159606
Category : Law
Languages : en
Pages : 850
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Book Description
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author: Maria Angelina Villarreal Camacho
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 622
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Author: Sanford Grossbart
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 800
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Book Description
Special edition of the Federal register, containing a codification of documents of general applicability and future effect as of ... with ancillaries.
Author:
Publisher: Government Printing Office
ISBN: 9780160875656
Category :
Languages : en
Pages : 804
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Book Description
Author: Office of the Federal Register (U S )
Publisher: Government Printing Office
ISBN: 9780160822735
Category : Business & Economics
Languages : en
Pages : 748
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Book Description
The Code of Federal Regulations is a codification of the general and permanent rules published in the Federal Register by the Executive departments and agencies of the United States Federal Government.
Author: David A. Horne
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
