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Author: Joe LoCicero
Publisher: Adams Media
ISBN: 9781598690668
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
When mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Author: Joe LoCicero
Publisher: Adams Media
ISBN: 9781598690668
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
When mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Author: Alexander Hiam
Publisher: Adams Media
ISBN: 9781580622561
Category : Industrial management
Languages : en
Pages : 0
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Book Description
The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
Author: Diego Gambetta
Publisher: Russell Sage Foundation
ISBN: 1610442350
Category : Political Science
Languages : en
Pages : 258
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Book Description
A taxi driver's life is dangerous work. Picking up a bad customer can leave the driver in a vulnerable position, and erring even once can prove fatal. To protect themselves, taxi drivers must quickly and accurately assess the trustworthiness of complete strangers. In Streetwise, Diego Gambetta and Heather Hamill take this predicament as a prototypical example of many trust decisions, where people must act on limited information and judge another person's trustworthiness based on signs that may or may not be honest indicators of that person's character or intent. Gambetta and Hamill analyze the behavior of cabbies in two cities where driving a taxi is especially perilous: New York City, where drivers have been the targets of frequent and violent robberies, and Belfast, Northern Ireland, a divided metropolis where drivers have been swept up in the region's sectarian violence. Based on in-depth ethnographic research, Streetwise lets drivers describe in their own words how they seek to determine the threat posed by each potential passenger. The drivers' decisions about whom to trust are treated in conjunction with the "sign-management" strategies of their prospective passengers—both genuine passengers who try to persuade drivers of their trustworthiness and the villains who mimic them. As the theory that guides this research suggests, drivers look for signs that correlate closely with trustworthiness but are difficult for an impostor to mimic. A smile, a business suit, or a skullcap alone do not reassure drivers, as any criminal could easily wear them. Only if attached to other signs—a middle-aged woman, a business address, or a synagogue—are they persuasive. Drivers are adept at deciphering deceitful signals, but trickery is occasionally undetectable, so they must adopt defensive strategies to minimize their exposure to harm. In Belfast, where drivers are locals and often have histories of paramilitary involvement, "macho" posturing often serves to deter would-be criminals, while New York cabbies, mostly immigrants who view themselves as outsiders, try simply to minimize the damage from attacks by appeasing robbers and carrying only small amounts of cash. For most people, erring in a trust decision leads to a broken heart or a few dollars lost. For cab drivers, such an error could mean losing their lives. The way drivers negotiate these high stakes offers us vivid insight into how to determine another person's trustworthiness. Written with clarity and color, Streetwise invites the reader to ride shotgun with cabbies as they grapple with a question of relevance to us all: which signs of trustworthiness can we really trust? A Volume in the Russell Sage Foundation Series on Trust
Author: Colin Clark
Publisher: eBook Partnership
ISBN: 0957534728
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Author: Richard Walsh
Publisher: Simon and Schuster
ISBN: 1440501130
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Are you a slave to your to-do list? At the end of the day, is your list longer than when you started? Are you awash in a sea of sticky notes and memos? Stop! Instead of listing your important tasks, schedule them with a start time and end time. This will help you create a mini-plan for each task, and a workable, productive agenda for your day. This is just one tip from Time Management, Second Edition. And there's more-a lot more. You'll learn how to: Distinguish between the important and the urgent Say "No" and avoid time-wasting tasks Delegate for greater productivity Communicate more effectively Understand the many time-management software programs available Cope with stress This book provides both a framework for building a personal time philosophy and the real-world tips and techniques for becoming more efficient and productive. You have more time than you think. Time Management, Second Edition will help you find it. Richard Walsh is a publishing professional who specializes in career books. He edits the annual National JobBank. He lives in Boston.
Author: Ramon Ricker
Publisher: Soundown Inc
ISBN: 098286390X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Lessons from a Street-Wise Professor" sheds light on what every successful musician knows but most music schools don't teach--that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy.
Author: Theo Stephan Williams
Publisher: North Light Books
ISBN: 9780891348016
Category : Art
Languages : en
Pages : 148
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Book Description
A how to on setting up your own studio, promoting yourself, managing your time, negotiating a fair price, and getting clients and keeping them.
Author: Arthur H. Bell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Offers techniques and exercises designed to increase reading speed dramatically and to comprehend and retain important information more easily.
Author: Tony Alessandra
Publisher: Simon and Schuster
ISBN: 1439104964
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
In today's competitive workplace, your ability to communicate is your most important business skill. This valuable handbook to better business communication can help you develop the skills you need to succeed. Using real-life examples, it offers practical, easy-to-use instruction in writing effective memos and reports, making memorable presentations, and leading productive meetings. It also introduces key telephone skills, shows you how to interpret body language and personal communication styles -- and teaches you the critical listening and questioning skills you need to get ahead. Whether you're a top manager trying to lead a large organization or one of the millions of people who actually get the work done, Communicating at Work can help you be more effective, get more of what you want out of work, and improve your chances for success.
Author: Michael Singer Dobson
Publisher: Adams Media
ISBN: 9781580627702
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Filled with a vast array of methods, tips, and advice, a comprehensive guide covers every aspect of project management, including resource allocation, quality control, and risk management, and discusses such important topics as working with teams and conflict resolution. Original.
