Strategic Marketing in the Caribbean PDF Download
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Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Central America
Languages : en
Pages : 262
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Book Description
Author: Dennis J. Gayle
Publisher: Routledge
ISBN: 1317663128
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author:
Publisher: IICA Biblioteca Venezuela
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
Author: Cynthia Wilson
Publisher:
ISBN:
Category : Caribbean Area
Languages : en
Pages : 248
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Book Description
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Author: J.B. McCall
Publisher: Routledge
ISBN: 1134494092
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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