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Author: Dan O'Hair
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, "Strategic Communication in Business and Professions," Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary--interpersonal, group, and public speaking--the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills--Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety--giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Every chapter includes "Strategic Skills," a tool-based resource box; Ethical Issues boxes; and a List of Key Terms."Practicing Business Communication boxes" profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.Critical-thinking skills are developed through "Strategic Challenges" boxes, which present scenarios and situations that students are likely to encounter in the workplace.Up-to-date coverage of technology is found in "Technology Tools" boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.
Author: Dan O'Hair
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
Get Book Here
Book Description
Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, "Strategic Communication in Business and Professions," Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary--interpersonal, group, and public speaking--the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills--Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety--giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Every chapter includes "Strategic Skills," a tool-based resource box; Ethical Issues boxes; and a List of Key Terms."Practicing Business Communication boxes" profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.Critical-thinking skills are developed through "Strategic Challenges" boxes, which present scenarios and situations that students are likely to encounter in the workplace.Up-to-date coverage of technology is found in "Technology Tools" boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.
Author: Dan O'Hair
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 546
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Book Description
On business communication
Author: Dan O'Hair
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Author: O'hair
Publisher: Pearson Education India
ISBN: 9788131722176
Category :
Languages : en
Pages : 484
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Book Description
Author: Ross Brinkert
Publisher:
ISBN: 9781516532735
Category :
Languages : en
Pages : 280
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Book Description
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Author: William Thompson
Publisher:
ISBN: 9781793511881
Category :
Languages : en
Pages : 444
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Book Description
Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Author: Betteke van Ruler
Publisher: Emerald Group Publishing
ISBN: 1787430146
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Author: Pamela J. Lannutti
Publisher: Cognella Academic Publishing
ISBN: 9781516578191
Category :
Languages : en
Pages :
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Book Description
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135634424
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Jesper Falkheimer
Publisher: Routledge
ISBN: 1317220293
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
