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Author: Dan O'Hair
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, "Strategic Communication in Business and Professions," Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary--interpersonal, group, and public speaking--the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills--Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety--giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Every chapter includes "Strategic Skills," a tool-based resource box; Ethical Issues boxes; and a List of Key Terms."Practicing Business Communication boxes" profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.Critical-thinking skills are developed through "Strategic Challenges" boxes, which present scenarios and situations that students are likely to encounter in the workplace.Up-to-date coverage of technology is found in "Technology Tools" boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.
Author: Dan O'Hair
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 498
Get Book Here
Book Description
Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, "Strategic Communication in Business and Professions," Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary--interpersonal, group, and public speaking--the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills--Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety--giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Every chapter includes "Strategic Skills," a tool-based resource box; Ethical Issues boxes; and a List of Key Terms."Practicing Business Communication boxes" profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.Critical-thinking skills are developed through "Strategic Challenges" boxes, which present scenarios and situations that students are likely to encounter in the workplace.Up-to-date coverage of technology is found in "Technology Tools" boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.
Author: Dan O'Hair
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 546
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Book Description
On business communication
Author: Dan O'Hair
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Author: O'hair
Publisher: Pearson Education India
ISBN: 9788131722176
Category :
Languages : en
Pages : 484
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Book Description
Author: Ross Brinkert
Publisher:
ISBN: 9781516532735
Category :
Languages : en
Pages : 280
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Book Description
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Author: William Thompson
Publisher:
ISBN: 9781793511881
Category :
Languages : en
Pages : 444
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Book Description
Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Author: Betteke van Ruler
Publisher: Emerald Group Publishing
ISBN: 1787430146
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135634424
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Celeste Lawson
Publisher: Cambridge University Press
ISBN: 1108594417
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author: Kathleen A. Hansen
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
"Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
