Standard Directory of Advertising Agencies PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Standard Directory of Advertising Agencies PDF full book. Access full book title Standard Directory of Advertising Agencies by National Register Publishing. Download full books in PDF and EPUB format.
Author: National Register Publishing
Publisher:
ISBN: 9780872172982
Category : Advertising
Languages : en
Pages : 1399
Get Book Here
Book Description
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author: National Register Publishing
Publisher:
ISBN: 9780872172982
Category : Advertising
Languages : en
Pages : 1399
Get Book Here
Book Description
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Get Book Here
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Ed Bowker Staff
Publisher: R. R. Bowker
ISBN: 9780835246422
Category : Reference
Languages : en
Pages : 3274
Get Book Here
Book Description
Author: Judy Davis
Publisher: Taylor & Francis
ISBN: 1317421671
Category : Business & Economics
Languages : en
Pages : 255
Get Book Here
Book Description
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1896
Get Book Here
Book Description
Author: CQ Press,
Publisher: CQ Press
ISBN: 1483384764
Category : Reference
Languages : en
Pages : 1073
Get Book Here
Book Description
The Federal Regulatory Directory, Seventeenth Edition continues to offer a clear path through the maze of complex federal agencies and regulations, providing to-the-point analysis of regulations. Information-packed profiles of more than 100 federal agencies and departments detail the history, structure, purpose, actions, and key contacts for every regulatory agency in the U.S. government. Now updated with an improved searching structure, the Federal Regulatory Directory continues to be the leading reference for understanding federal regulations, providing a richer, more targeted exploration than is possible by cobbling together electronic and print sources.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 664
Get Book Here
Book Description
Author: Ed Shane
Publisher: CRC Press
ISBN: 1136026258
Category : Language Arts & Disciplines
Languages : en
Pages : 477
Get Book Here
Book Description
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
Get Book Here
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Anthony J. Cortese
Publisher: Rowman & Littlefield
ISBN: 1442217227
Category : Social Science
Languages : en
Pages : 253
Get Book Here
Book Description
In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area—the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as “other” in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
