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Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897610
Category : Reference
Languages : en
Pages : 152
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Book Description
The one-stop-source powering SEM Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful SEM Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for SEM Marketing innovation - INCLUDED are numerous real-world SEM Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the top 10 tools (software/SaaS packages) in the SEO/SEM market? Where can I find real SEM marketers? Is there an ultimate guide or black book to use excel for PPC/SEM marketer? What are some advance level tips or concepts used in digital marketing, social media and SEO, and SEM marketing? How do you automate search engine marketing (SEM) ? How can I learn more about SEM (Search Engine Marketing)? How does SEM (Search Engine Marketing) work? What are the next steps in learning after SEO, SEM, SMO in Marketing? What is the difference between SEO (search engine optimization) and SEM (search engine marketing)? What are the best blogs to read up on search engine marketing (SEM)? What does one mean by SEO and SEM in digital marketing space? What is a main components of Search Engine Marketing(SEM)? What are the top Search Engine Marketing (SEM) Agencies in Canada? What is the best school for a graduate degree in online marketing/SEM? What are some of the sample annual goals for SEM managers (online marketing)? What are the best schools, training centers or teachers to learn about SEM and digital marketing in Europe? What is better for running a company blog from SEO/SEM and inbound marketing perspective: a sub domain within company domain or a separate domain name just for the blog? ...and much more...
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897610
Category : Reference
Languages : en
Pages : 152
Get Book Here
Book Description
The one-stop-source powering SEM Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful SEM Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for SEM Marketing innovation - INCLUDED are numerous real-world SEM Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the top 10 tools (software/SaaS packages) in the SEO/SEM market? Where can I find real SEM marketers? Is there an ultimate guide or black book to use excel for PPC/SEM marketer? What are some advance level tips or concepts used in digital marketing, social media and SEO, and SEM marketing? How do you automate search engine marketing (SEM) ? How can I learn more about SEM (Search Engine Marketing)? How does SEM (Search Engine Marketing) work? What are the next steps in learning after SEO, SEM, SMO in Marketing? What is the difference between SEO (search engine optimization) and SEM (search engine marketing)? What are the best blogs to read up on search engine marketing (SEM)? What does one mean by SEO and SEM in digital marketing space? What is a main components of Search Engine Marketing(SEM)? What are the top Search Engine Marketing (SEM) Agencies in Canada? What is the best school for a graduate degree in online marketing/SEM? What are some of the sample annual goals for SEM managers (online marketing)? What are the best schools, training centers or teachers to learn about SEM and digital marketing in Europe? What is better for running a company blog from SEO/SEM and inbound marketing perspective: a sub domain within company domain or a separate domain name just for the blog? ...and much more...
Author: Mike Moran
Publisher: IBM Press
ISBN: 0133039218
Category : Business & Economics
Languages : en
Pages : 527
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Laura Maya
Publisher: eBookIt.com
ISBN: 1456616196
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Many subjects relevant to life and living are not taught in school. One of them is 'How to Get Rich'. When you work for someone else, your salary is determined by that person; a portion of that salary will have to be used to pay annual taxes, another for rent, and another still for transportation and yet another for daily expenses. Eventually, you will he left with just enough for your food for the month. "Entrepreneurs, on the other hand think for themselves. They learn to maximize their manpower or facilities while they supervise to gain income from the work done by others, and enjoy the profits that this brings in. They work to build wealth and not just to earn an income." This book is meant to provide you with a clear overview of Internet marketing through blogging and social networking and also the steps to help you succeed in cyberspace. In addition, you will learn how to use the World Wide Web to your advantage and get an insight into the exciting world of the Internet. Practice what you learn here, and you will be able to sell your products online, as well as get into affiliate marketing through Search Engine Optimization (SEO), and make tonnes of money in the process. Once you have perfected your business set-up, it will pretty much run itself with little maintenance, and you have all time and financial freedom you ever need.
Author: Jason McDonald
Publisher:
ISBN:
Category :
Languages : en
Pages : 350
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Book Description
2021 Updated Edition Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2021 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2021 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2021. Listed on many SEO book lists as one of the best books SEO books of 2021 as well as a best SEO book for beginners.
Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470175052
Category : Computers
Languages : en
Pages : 481
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Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470596449
Category : Computers
Languages : en
Pages : 517
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Book Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 0470382112
Category : Computers
Languages : en
Pages : 386
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Book Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
