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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: S. T. Joshi
Publisher: Bloomsbury Publishing USA
ISBN: 031308100X
Category : Literary Criticism
Languages : en
Pages : 819
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Book Description
Horror and the supernatural have fascinated people for centuries, and many of the most central figures appear over and over again. These figures have gained iconic status and continue to hold sway over popular culture and the modern imagination. This book offers extended entries on 24 of the most enduring and significant figures of horror and the supernatural, including The Sea Creature, The Witch, The Alien, The Vampire, The Werewolf, The Sorcerer, The Ghost, The Siren, The Mummy, The Devil, and The Zombie. Each entry is written by a leading authority on the subject and discusses the topic's essential features and lasting influence, from the classical epics of Homer to the novels of Stephen King. Entries cite sources for further reading, and the Encyclopedia closes with a selected, general bibliography. Entries include illustrations, sidebars of interesting information, and excerpts from key texts. Horror and the supernatural have fascinated people for centuries, with many of the most central figures appearing over and over again across time and cultures. These figures have starred in the world's most widely read literary works, most popular films, and most captivating television series. Because of their popularity and influence, they have attained iconic status and a special place in the popular imagination. This book overviews 24 of the most significant icons of horror and the supernatural.
Author: Gary Gygax
Publisher: Troll Lord Games
ISBN: 9781931275224
Category :
Languages : en
Pages : 0
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Book Description
For the vigilant writer, driven publisher or game designer, Volume 3 of the Gygaxian Fantasy World series drives forward the gathering host of information brought to you by the Gygaxian Fantasy World series. From the encampments of common folk and wanderers to the teeming streets of walled towns, this work brings the fantastic world of magic to life. Game designers captain their own creations when they master knowledge of the high and low, the hamlets and towns, cities and castles and all that accompanies life in a world of our own imagining. More than that, Everyday Life breathes strength into the arms of your imaginings with pirates and palace life, eating and entertainment, villains and vagabonds, communications and commerce. Whatever is found in the daily life of a typical fantasy world is covered herein. Sound the note of world creation with Gary Gygax's Everyday Life.
Author: Gary Gygax
Publisher:
ISBN: 9781931275347
Category : Fantasy games
Languages : en
Pages : 0
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Book Description
This second volume in the Gygaxian Fantasy Worlds series marshals a veritable host of information for the game designer. Unburdened with flavor text this tome is a collection of militantly organized definitions, lists, tables and charts with an army of information from the mundane to the extraordinary. The World Builder covers outdoor settings, indoor living settings, merchandise with a completely illustrated armor and weapons section and everyday facts from the government structure to the tensile strength of rope.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Gary Gygax
Publisher: Troll Lord Games
ISBN: 9781931275088
Category :
Languages : en
Pages : 0
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Book Description
In The Canting Crew, volume I of the Gygaxian Fantasy Worlds, Gygax explores the underworld of city life. Theives, their guilds, organization, a complete dictionary of the language they speak, the signs they use, everything a player or DM may want or need to know about the underclasses, new weapons and more this book is a must have.
Author: Mike McLinden
Publisher:
ISBN: 9780429260735
Category : Education
Languages : en
Pages : 234
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Book Description
This fully revised and updated second edition of Learning through Touch is essential reading for practitioners who support learners with multiple disabilities and vision impairment. These learners will rely on support from their learning partners throughout their education to mediate their learning experiences. The text explores the key role that touch plays in the education of these learners and provides practical advice about how to develop the skills through touch that they will need to become 'active agents' in their own development. The book reflects international initiatives that seek to ensure that people with disabilities have opportunities to take meaningful control within their learning and their lives. Key features include: Chapters that support curriculum access for learners with visual impairments; Reflections on up-to-date research studies and guidance for further reading throughout, allowing for a strong conceptual foundation for practice; Portfolio activities designed to help implement effective learning opportunities within your own practice. Written to assist teachers and other professionals who support children with visual impairment and additional difficulties, this text will appeal to professionals and students alike. It is an invaluable resource for anyone looking to explore the role of touch in creating effective learning experiences.
Author: Myra Barrs
Publisher:
ISBN: 9781872267258
Category : Literacy
Languages : en
Pages : 264
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Book Description
Author: Colin Platt
Publisher: Saint Martin's Griffin
ISBN: 9780312115494
Category : History
Languages : en
Pages : 256
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Book Description
Covering the years between AD 1,000 to 1,500, an illustrated volume includes information on the Norman Conquest, the Crusades, the Black Death, the Hundred Years' War, and the spread of Islam. By the author of Medieval England. Reprint.
Author:
Publisher:
ISBN: 9780812359534
Category : American literature
Languages : en
Pages : 1015
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Book Description
