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Author: Serge Rouvière
Publisher:
ISBN: 9782100549849
Category : Relations avec la clientèle
Languages : fr
Pages : 158
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Book Description
Etape par étape, cet ouvrage analyse les éléments essentiels pour construire ou renforcer la relation client. La qualité de la relation entretenue entre le fournisseur et son client est déterminante. Plus cette relation est forte, plus le client, va travailler avec son fournisseur dans une logique de partenariat et d'exclusivité. La qualité du produit ou du service, le prix, le respect des engagements ne sont que des aspects secondaires dans la satisfaction et la fidélisation d'un client. L'entreprise doit de toute façon se positionner dans un niveau de prix et de qualité acceptable par son marché, sinon elle en sortira inexorablement. Ce livre aide le lecteur à mettre en place une relation client efficace. Structure commune dans les chapitres des ouvrages de la collection 100% pratique entreprise: I - Mise en situation II - Questions clés II - Résolution théorique et méthodologique, exemples III - Application: court cas pratique et quizz
Author: Serge Rouvière
Publisher:
ISBN: 9782100549849
Category : Relations avec la clientèle
Languages : fr
Pages : 158
Get Book Here
Book Description
Etape par étape, cet ouvrage analyse les éléments essentiels pour construire ou renforcer la relation client. La qualité de la relation entretenue entre le fournisseur et son client est déterminante. Plus cette relation est forte, plus le client, va travailler avec son fournisseur dans une logique de partenariat et d'exclusivité. La qualité du produit ou du service, le prix, le respect des engagements ne sont que des aspects secondaires dans la satisfaction et la fidélisation d'un client. L'entreprise doit de toute façon se positionner dans un niveau de prix et de qualité acceptable par son marché, sinon elle en sortira inexorablement. Ce livre aide le lecteur à mettre en place une relation client efficace. Structure commune dans les chapitres des ouvrages de la collection 100% pratique entreprise: I - Mise en situation II - Questions clés II - Résolution théorique et méthodologique, exemples III - Application: court cas pratique et quizz
Author: Arnaud Cielle
Publisher: Dunod
ISBN: 210057311X
Category : Business & Economics
Languages : fr
Pages : 123
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Book Description
Vous allez créer votre entreprise, vous l’avez récemment créée ou vous dirigez déjà votre petite entreprise : ce guide pour bien démarrer et pour durer est fait pour vous. Truffé de conseils pratiques, d’avis d’experts et de témoignages d’entrepreneurs, ce livre vous accompagnera et vous apportera des solutions concrètes pour construire durablement votre réussite. · Quels sont les moyens de convaincre de nouveaux prospects ? · Comment maîtriser et perfectionner la relation clients ? · Quelle stratégie marketing adopter ? · Comment fidéliser les clients et mieux répondre à leurs attentes ? Telles sont les questions auxquelles répond ce livre qui vous aidera à passer le cap des 3 ans et réussir la croissance de votre entreprise.
Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :
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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Renate Mayntz
Publisher: Routledge
ISBN: 1000315878
Category : Social Science
Languages : en
Pages : 238
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Book Description
This book is an outcome of the conference on the development of large technical systems held in Berlin in 1986. It focuses on the comparative analysis of the development of large technical systems, particularly electrical power, railroad, air traffic, telephone, and other forms of telecommunication.
Author: Litany Burns
Publisher: NYLA
ISBN: 1625170246
Category : Body, Mind & Spirit
Languages : en
Pages : 154
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Book Description
Every child is born with innately wonderful and intuitive abilities. And when properly fostered in a child, these abilities offer untold advantages as your child matures and becomes an adult. The Sixth Sense of Children provides parents with the tools and practical exercises that will help parents guide their children in developing and mastering the skills of intuition and perception.
Author: Pierre Bourdieu
Publisher: Polity
ISBN: 0745646956
Category : History
Languages : en
Pages : 398
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Book Description
In the late 1950s, like tens of thousands of young men of his generation, Pierre Bourdieu, having recently passed the agrégation in philosophy, found himself immersed in the Algerian war. Motivated by an impulse that, as he himself says, ‘was civic rather than political’, nothing seemed more important to him than to understand the Algerian situation and provide the elements that would enable others to come to an informed judgement about it. In extremely tough conditions and along with a small group of students, Bourdieu undertook a series of studies across an Algeria that was tightly patrolled by the army, leading him to discover the shocking reality of the resettlement camps and to analyse the mechanisms of destruction of Algerian society of which they were emblematic. To achieve the objectives he had set himself, Bourdieu had to carry out a genuine intellectual conversion, acquiring an ethnographic understanding of Algerian society, learning sociological analysis at a breakneck pace and inventing new instruments - both theoretical and empirical - that would enable him to understand the relations of domination specific to colonialism. These new tools also enabled him to analyse the nature of the crisis that the war had both produced and manifested. This unique volume brings together the first texts written by Bourdieu in the midst of the Algerian conflict, as well as later writings and interviews in which he returns to the topic of Algeria and the decisive role it played in the development of his work.
Author: Pierre Bourdieu
Publisher: John Wiley & Sons
ISBN: 0745681654
Category : Social Science
Languages : en
Pages : 456
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Book Description
Much orthodox economic theory is based on assumptions which are treated as self-evident: supply and demand are regarded as independent entities, the individual is assumed to be a rational agent who knows his interests and how to make decisions corresponding to them, and so on. But one has only to examine an economic transaction closely, as Pierre Bourdieu does here for the buying and selling of houses, to see that these abstract assumptions cannot explain what happens in reality. As Bourdieu shows, the market is constructed by the state, which can decide, for example, whether to promote private housing or collective provision. And the individuals involved in the transaction are immersed in symbolic constructions which constitute, in a strong sense, the value of houses, neighbourhoods and towns. The abstract and illusory nature of the assumptions of orthodox economic theory has been criticised by some economists, but Bourdieu argues that we must go further. Supply, demand, the market and even the buyer and seller are products of a process of social construction, and so-called ‘economic' processes can be adequately described only by calling on sociological methods. Instead of seeing the two disciplines in antagonistic terms, it is time to recognize that sociology and economics are in fact part of a single discipline, the object of which is the analysis of social facts, of which economic transactions are in the end merely one aspect. This brilliant study by the most original sociologist of post-war France will be essential reading for students and scholars of sociology, economics, anthropology and related disciplines.
Author: Fredrik Nilsson
Publisher: Springer Nature
ISBN: 3030386406
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. Second, it is to a large extent based on non-financial information. Third, it deals with both the long and short term and supports not only tactical, but also strategic and operational decision-making. Fourth, and perhaps most importantly, strategic management control is designed for, and adapted to, each organisation’s unique strategies. In this context, the book emphasises the importance of dialogues. The authors argue that it is unwise to assume that decisions taken at the top of the organisation will automatically be executed and obeyed throughout the organisation. Instead, they highlight the importance of dialogue and collaboration, both between hierarchical levels within the organisation and between actors in the network. Such communication is essential to making management control processes both strategic and successful. The book follows a clear structure, from the design of strategies to the everyday evaluation and discussion of performance and results. Though primarily intended for professionals working in strategy and management control at organisations, it will also benefit students and academics interested in strategy and management control.
Author: Richard Swedberg
Publisher: Russell Sage Foundation
ISBN: 9780871548405
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
Since the mid-1980s, as public discourse has focused increasingly on the troubled economy, many social scientists have argued the need for more analysis of the social relationships that undergird economic life. The original essays in Explorations in Economic Sociology represent the most important work in this renewed field and employ a rich variety of research methods—theoretical, ethnographic, and historical—to illustrate its key concerns. Explorations in Economic Sociology forges innovative social theories of such economic institutions as money, markets, and industry. Although traditional economists have identified markets as driven solely by the forces of supply and demand, social factors frequently intervene. Sales at auction are determined not simply by a seller's personal knowledge of customers. Shareholder attitudes and employee organization influence everything from the way firms borrow money to the way corporate performance is measured. Firms themselves operate in social networks in which trust is a crucial factor in settling the terms for cooperation or competition. Throughout the essays in this volume, the contributors point the way to developing a more healthy economy by fostering productive industrial networks, avoiding disintegration at management levels, and anticipating the consequences of the shift from manufacturing to service industries. Explorations in Economic Sociology is a pioneering work that bridges the gap between social theory and economic analysis and demonstrates the importance of this union in achieving an effective understanding of economic issues. The book should stimulate new interest in economic sociology by bringing together many of its most fundamental voices.
