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Author: Richard Hammond
Publisher: Pearson Business
ISBN: 9781292082202
Category : Retail trade
Languages : en
Pages : 0
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Book Description
This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies. SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's leading retailers : 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Richard Hammond
Publisher: Pearson Business
ISBN: 9781292082202
Category : Retail trade
Languages : en
Pages : 0
Get Book Here
Book Description
This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies. SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's leading retailers : 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Barbara E. Kahn
Publisher:
ISBN: 9781613630860
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
Author: Jeffrey P. McNulty
Publisher: New Retail Ethos Publications
ISBN: 1732565414
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The retail sector is in the midst of a chrysalis period (major transformation) that is forcing most retailers to recalibrate their intentions with how they execute their business strategies. Many retailers are struggling with adapting to the NEW RETAIL ETHOS which is flummoxing a large segment of retail executives with how to correspond with fluctuating consumer demands in the digital age. Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory digital world of tomorrow, thus, creating an engaging retail utopian future.WITHIN THIS MANUAL YOU WILL LEARN* Four Techniques to Drastically Increase Net Income* The No-Limit Concept to Increase Revenue and Skyrocket Your Gross Margin Levels* Six Methods for Abolishing Revenue Deterrents and Increase Customer Brand Loyalty* How to Increase Top-Line Revenue and Maximize Per Square Foot Revenue* How to Attract and Retain Top-Notch Talent Throughout Your Organization* How to Create an Inclusive Environment for Your Employees & Customers* Feng-Shui Techniques to Foster an Environment of Auspicious Energy* How to Promote the Right Leaders and Reward Your EmployeesThese retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.
Author: Alyssa Moran
Publisher: MDPI
ISBN: 3036500529
Category : Medical
Languages : en
Pages : 214
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Book Description
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives, researchers, and nonprofit organizations. The objective of the convention was to develop a national healthy retail research agenda by (1) determining the effectiveness of government policies, corporate practices, and in-store pilots in promoting healthy eating; (2) identifying gaps in the healthy food retail literature and generating questions for future research, with an intentional focus on reducing health disparities and improving equity; (3) highlighting best practices for partnering with retailers and food manufacturers on healthy retail research; (4) facilitating relationships between retailers and researchers to implement and evaluate retail interventions; and (5) identifying existing datasets, ongoing work, and new opportunities for retail–research partnerships.
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Richard Hammond
Publisher: FT Press
ISBN: 0133742482
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Author: Matthias Spanke
Publisher: Springer Nature
ISBN: 3030366502
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Author: Gordon Mills
Publisher: Melbourne Univ. Publishing
ISBN: 9780522850383
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.
Author: Avijit Ghosh
Publisher: Free Press
ISBN: 9780669120325
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Author: Arthur Andersen, LLP
Publisher: John Wiley & Sons
ISBN: 9780471164685
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
"Small Store Survival should challenge retailers' views of smallstore retailing by questioning key areas of business. What is thevision for the store in 10 years? How have the customers changedover the past few years? How current are the managers about whatcustomers genuinely like and dislike? What is being done toattract, educate, and motivate the best retail talent in the area?How effective is the merchandising strategy? What plans exist forsuccession? "The real lesson of this study is that the best retailers neverstop learning. They never stop growing. They never lose theirenthusiasm for the customers and the business. And they never ceaseto revel in change and the chance to deal with it." --from theExecutive Summary of Small Store Survival Small Store Survival Over the past decade, thousands of small retail stores have fallenvictim to overwhelming competition from huge discount chainsdetermined to take in every retail dollar in sight. But noteveryone succumbs to the megastore invasion; many small retailersgrow and prosper in spite of this cutthroat competition. How dothey do it? Even more important, how can you do it? Small Store Survival is the how-to book that belongs behind thecounter of every independent retail store. It analyzes small-storeoperation in detail and lays out optimal survival strategies andtactics for seven key areas of business practice that are criticalto success: customer service, marketing, merchandising, storeoperations, management, human resources, and finance. Its clear andlogical organization enables you to evaluate your businesspractices function by function, identify strengths and weaknesses,and develop action plans to improve operations in each of thesecrucial functions. Written by a team of experts from Arthur Andersen LLP, this guidepresents detailed solutions and best practices culled from retailersurveys, site visits, and industry research. Its recommendationsare applicable to a broad variety of retail formats, includingstores that specialize in apparel; appliances; books; drugs,health, and beauty care products; electronics; hardware; home andgarden supplies; pets and pet supplies; as well as other specialtystores. Numerous case studies illustrate the problems that plaguemany retailers and demonstrate ways you can overcome theseobstacles and improve your business. You'll learn how to: * Identify customer expectations and meet or exceed them at everyturn * Identify, pursue, and capture a distinct customer market * Establish a vision and culture for your store, plan where thecompany needs to go, and take steps to get there * Compete for quality employees and, once you hire them, keep them * Establish budgetary controls and contain costs * Negotiate effectively for favorable terms from vendors andsuppliers The most successful retailers never stop learning, growing, andadapting to changing circumstances. The hundreds of sound ideaspresented in this study were developed and implemented by the mostsuccessful small store operators in the industry. Here is yourchance to learn and grow with them by adapting these solutions toyour own business needs.
