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Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 468
Get Book
Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Joachim Zentes
Publisher: Springer Science & Business Media
ISBN: 3834992720
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Author: Doris Berger-Grabner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110543958
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Author: Barry Berman
Publisher:
ISBN: 9780130263346
Category : Business & Economics
Languages : en
Pages : 808
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Book Description
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author: Barry Berman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 696
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Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Author: David E. Bell
Publisher: Thomson South-Western
ISBN: 9780538849081
Category : Cases
Languages : en
Pages : 0
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Book Description
This work on the retailing firm is written from the perspective of senior management
Author: Barry R Berman
Publisher: Pearson Higher Ed
ISBN: 0273775650
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
1. An Introduction to Retailing 2. Strategic Planning in Retailing: Owning or Managing a Business 3. The Contemporary Challenges Facing Retailers 4. Identifying and Understanding Consumers 5. Information Gathering and Processing in Retailing 6. Trade-Area Analysis 7. Site Selection 8. Retail Organisation and Human Resource Management 9. Operations Management 10. Merchandise Management II. Pricing in Retailing 12. Establishing and Maintaining a Retail Image 13. Promotional Strategy 14. Planning by a Service Retailer 15. Integrating and Controlling the Retail Strategy Index.
Author: Berman
Publisher:
ISBN: 9780130279675
Category : Retail trade
Languages : en
Pages : 224
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Book Description
Author: John Gattorna
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 180
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Book Description
