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Author: Michael Jary
Publisher: Springer
ISBN: 1349143782
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
Author: Michael Jary
Publisher: Springer
ISBN: 1349143782
Category : Business & Economics
Languages : en
Pages : 293
Get Book Here
Book Description
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
Author: Asi Burak
Publisher: Macmillan + ORM
ISBN: 1250089344
Category : Education
Languages : en
Pages : 237
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Book Description
The phenomenal growth of gaming has inspired plenty of hand-wringing since its inception--from the press, politicians, parents, and everyone else concerned with its effect on our brains, bodies, and hearts. But what if games could be good, not only for individuals but for the world? In Power Play, Asi Burak and Laura Parker explore how video games are now pioneering innovative social change around the world. As the former executive director and now chairman of Games for Change, Asi Burak has spent the last ten years supporting and promoting the use of video games for social good, in collaboration with leading organizations like the White House, NASA, World Bank, and The United Nations. The games for change movement has introduced millions of players to meaningful experiences around everything from the Israeli-Palestinian conflict to the US Constitution. Power Play looks to the future of games as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, including former Supreme Court judge Sandra Day O’Connor and Pulitzer-Prize winning authors Nicholas Kristof and Sheryl WuDunn. They also explore the promise of virtual reality to address social and political issues with unprecedented immersion, and see what the next generation of game makers have in store for the future.
Author: Robert Rapier
Publisher: Apress
ISBN: 1430240873
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Many people wonder: Are we really running out of oil, or is it all a ruse to drive prices up? Is nuclear power safe and economical? Is solar energy really the key to providing plenty of carbon-free energy? Do we have enough natural gas or coal to make any loss of oil production irrelevant? In Power Plays: Energy Options in the Age of Peak Oil, energy expert Robert Rapier helps readers sort through energy hype, doom and gloom, and misinformation to understand what really matters in energy, and how it impacts individuals, investors, businesspeople, and policy makers worldwide. The book covers the overall global energy situation, the particular risks for the U.S. with its present energy mix, the energy outlook for the developed world and emerging economies like China and India, what peak oil really means, and the present and likely future of natural gas, coal, oil, nuclear power, and alternative energy sources. The book also addresses common misconceptions. For instance, most readers are likely unaware that the U.S. is the third-largest oil producer in the world. Or that Canada leads the U.S. in per capita oil consumption. It will also highlight interesting facts—for example, China has solved part of its energy challenge by mandating solar hot water systems in all new construction. Most importantly, the book will provide specific energy insights unavailable elsewhere and help individuals and business planners chart future actions and decisions. With the disaster at Fukushima, the discovery of the Marcellus shale natural gas deposits, the increasing efficiency of solar electricity installations, and the unsustainable supply of oil, the energy outlook has changed greatly over the last couple of years. What’s now required is just what this book delivers: a sober, even-handed account of our energy resources, present and future, that will help people plan for a world without cheap energy.
Author:
Publisher: Univ. Press of Mississippi
ISBN: 9781604736540
Category : Athletes
Languages : en
Pages : 230
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Book Description
Barry, award-winning author of "
Author: Mike Moriarty
Publisher: John Wiley & Sons
ISBN: 9780471438809
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Table of contents
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 0470830298
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Author: Nirmalya Kumar
Publisher: Harvard Business Review Press
ISBN: 1633690601
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
Author: Liam O'Donnell
Publisher: Orca Book Publishers
ISBN: 1554690706
Category : Juvenile Fiction
Languages : en
Pages : 65
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Book Description
Devin and Nadia team up with Bounce, Pema and Marcus as they all travel to Northern Ontario to watch their parents present to the Summit of World Leaders. A swarm of politicians, lobbyists, corporate bosses and protestors have all converged on the summit to get their messages heard. A tragic accident just hours before their parents' presentation plunges the kids into their biggest mystery yet and sets them on the trail of a murderer bent on stopping their parents' controversial message from being heard. It's a fight against the planet's power players as the kids dive into the world of politics, uncovering how government works, the history of democracy, the influence of lobbyists and corporations on politicians and the potential of civil society to change it all.
Author: Maria Luis
Publisher: Blades Hockey
ISBN: 9781959069102
Category :
Languages : en
Pages : 0
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Book Description
He's the NHL's hottest goalie. I'm a struggling sports journalist on the verge of losing it all. My stick-in-the-mud boss is determined to make my life hell. He sits in my office and lays down an ultimatum: get an exclusive interview with the NHL's golden boy, Duke Harrison, or I'll be out on my butt. No way am I letting my future rest on the broad shoulders of a goalie who's three seasons past his prime. I've got eight days to convince Duke that the loyal fans of The Cambridge Tribune (annual circulation: 1,000) are dying to know about his life, on and off the ice. Eight days to face off against the sexy man who's hellbent on blocking my shot at every turn. This power play is going to be one for the pucking ages. Power Play is a flirty, sexy rom-com, and the first book in Maria Luis' Blades Hockey series. If you like low angst, quirky characters, and super sexy heroes, then Power Play will definitely be your jam. Warning: Power Play comes with a "be prepared to laugh" in public label!
Author: Joachim Zentes
Publisher: Springer Science & Business Media
ISBN: 3834967408
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
