Research, Principles, and Practices in Visual Communication PDF Download
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Author: J. Stacy Adams
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Author: J. Stacy Adams
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Author: Aect
Publisher: IAP
ISBN: 1607529548
Category : Visual communication
Languages : en
Pages : 168
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Book Description
As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
Author: National Education Association of the United States. Division of Audiovisual Instructional Services
Publisher:
ISBN:
Category : Audio-visual education
Languages : en
Pages : 160
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Book Description
Author: National Education Association of the United States. Department of Audiovisual Instruction
Publisher:
ISBN:
Category : Visual education
Languages : en
Pages : 160
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Book Description
Author: American Association of Land-Grant Colleges and State Universities
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Author: National Project in Agricultural Communications
Publisher:
ISBN:
Category : Audio-visual education
Languages : en
Pages : 180
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Book Description
Author: National Project in Agricultural Communications
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 160
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Book Description
Author: National Project in Agricultural Communications
Publisher:
ISBN:
Category : Audio-visual education
Languages : en
Pages : 0
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Book Description
Author: National Project in Agricultural Communications
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Sheree Josephson
Publisher: Routledge
ISBN: 0429956924
Category : Art
Languages : en
Pages : 644
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Book Description
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
