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Author: Joseph R. Blaney
Publisher: Lexington Books
ISBN: 0739138995
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Repairing the Athlete’s Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, offers twenty-one case studies and conceptual frameworks about athletes and their organizations as they attempt to mitigate the effects of malfeasance. Employing traditional Image Restoration Theory (IRT) approaches to athletic communication (and other innovative approaches), the contributors to this volume add to our understanding of which communicative strategies work best for athletes when their reputations are sullied. This comprehensive text presents case studies of varying athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. The contributors variously explore such controversies and mischief as the steroids accusations lobbed at Barry Bonds and Roger Clemens, the Michael Phelps marijuana controversy, the sexual misconduct of Tiger Woods and Kobe Bryant, and other topical subjects in sports communication and image repair. While this book will be useful for athletes, coaches, managers, and agents in varying athletic endeavors and levels, it is also a dream collection for teachers and scholars of sports communication. The subjects examined in this study span country, gender, and popularity of sport (not to mention a healthy variety of types of accusations.) Repairing the Athlete’s Image is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Author: Joseph R. Blaney
Publisher: Lexington Books
ISBN: 0739138995
Category : Language Arts & Disciplines
Languages : en
Pages : 425
Get Book Here
Book Description
Repairing the Athlete’s Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, offers twenty-one case studies and conceptual frameworks about athletes and their organizations as they attempt to mitigate the effects of malfeasance. Employing traditional Image Restoration Theory (IRT) approaches to athletic communication (and other innovative approaches), the contributors to this volume add to our understanding of which communicative strategies work best for athletes when their reputations are sullied. This comprehensive text presents case studies of varying athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. The contributors variously explore such controversies and mischief as the steroids accusations lobbed at Barry Bonds and Roger Clemens, the Michael Phelps marijuana controversy, the sexual misconduct of Tiger Woods and Kobe Bryant, and other topical subjects in sports communication and image repair. While this book will be useful for athletes, coaches, managers, and agents in varying athletic endeavors and levels, it is also a dream collection for teachers and scholars of sports communication. The subjects examined in this study span country, gender, and popularity of sport (not to mention a healthy variety of types of accusations.) Repairing the Athlete’s Image is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Author: Jimmy Sanderson
Publisher:
ISBN: 9781526437228
Category : Athletes
Languages : en
Pages :
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Book Description
This case study examines star Major League Baseball pitcher Roger Clemens's image-repair strategies during a press conference he held to respond to allegations that he had used steroids and human-growth hormones earlier in his playing career. When professional athletes are confronted with allegations of cheating or illegitimately enhancing their athletic performance, they are faced with a crisis situation, and selecting and performing the appropriate response is paramount in repairing their image and mitigating personal harm (e.g., loss of endorsements). In many cases, however, professional athletes rely on attorneys, agents, or other individuals who might underestimate the relevance of appropriately communicating image repair, thereby resulting in the athlete's image being further damaged. Although Clemens employed various image-repair strategies during his press conference, his failure to enact these strategies appropriately further harmed his reputation and ultimately raised more questions than he answered.
Author: Stephen Wesley Rush
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages :
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Book Description
The spectacle of sports in America has consistently been shown to be a financial powerhouse (PwC, 2019). However, when there is a huge potential for financial gain, there also comes the risk of a huge potential financial loss. When athletes commit an act that is deemed offensive or inappropriate, there is the possibility to incur millions of dollars in lost revenue (Rishe, 2016). So, understanding the most successful way at safeguarding or repairing the image of an athlete is important. However, the image repair process is not as simple as it may seem. Therefore, this dissertation empirically investigated how one's own identity influenced their reactions to the athlete image repair process. Using both Social Identity Theory and Image Repair Theory, this study explored how better understanding the identity of an audience could also lead to better understanding of the success of image repair strategies. A national sample of 368 individuals participated in an online posttest only experiment. During the experiment, participants were randomly assigned to view one of eight message conditions. Following this, participants responded to a series of questions assessing account acceptability, athlete likeability, likelihood to repeat the act, willingness to share negative word of mouth (nWOM), role model perceptions, and supportive behavior of the athlete. Results supported previous IRT literature in showing the mortification strategy to be the most successful strategy at repairing an athlete's image, Black participants actually rated athletes that used the denial strategy to be more likeable. Race was also seen to be a strong indicator for how each race condition viewed the athlete in terms of likelihood to repeat the act with White participants believing that the athlete in question was more likely to repeat the act than Black participants or Other participants. White participants also showed slight in-group favoritism towards the White athlete. Another interesting finding was that White participants were more likely to share negative word of mouth about a White athlete regardless of response strategy used and regardless of gender. When looking at how gender impacted the image repair process, it was found that overall, male participants were more likely to accept the account of female athletes, consider female athletes to be more likeable than the male athletes, and believe female athletes were less likely to recommit the crime.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1351677608
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.
Author: Sivonnia Debarros
Publisher:
ISBN: 9781737577409
Category :
Languages : en
Pages : 178
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Book Description
Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.
Author: Mark Holdener
Publisher:
ISBN:
Category : Athletes
Languages : en
Pages : 142
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Book Description
Author: Lisa DeRuiter
Publisher:
ISBN:
Category : Professional athletes
Languages : en
Pages : 170
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Book Description
Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory and its application to sports. It then examines more than thirty of Manziel’s press conferences, interviews, official statements and social media posts where he engages in crisis communications using Benoit’s Image Repair Theory. The researcher found initially Manziel successfully employed mortification and corrective action in his major rhetoric. Over time, his incidents began to pile up, and he mostly abandoned his successful strategies, instead using damaging methods such minimization and simple denial. Even when tried to employ the previously successful strategies, his actions did not match his words. Because of this discrepancy and the volume of problems, Manziel’s overall image repair was completely unsuccessful.
Author: William Edgar Harding
Publisher: Sagwan Press
ISBN: 9781377271859
Category : History
Languages : en
Pages : 116
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1317437918
Category : Language Arts & Disciplines
Languages : en
Pages : 588
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Book Description
Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.
Author: Mia Moody-Ramirez
Publisher: Lexington Books
ISBN: 1498568629
Category : Social Science
Languages : en
Pages : 241
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Book Description
Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.
