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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
Get Book Here
Book Description
Author: Antony Young
Publisher: Kogan Page Publishers
ISBN: 0749451424
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Thomas Bauer
Publisher: John Wiley & Sons
ISBN: 1119278295
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Author: John Caples
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607964612
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
Author: Joseph R. Rowen
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 312
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Book Description
Author: Ellen Gruber Garvey
Publisher: Oxford University Press, USA
ISBN: 0195108221
Category : Literary Criticism
Languages : en
Pages : 241
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Book Description
Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.
Author: Dr. Robert A. Edgell
Publisher: Ameursian CID
ISBN:
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
Author: Tibor Scitovsky
Publisher: Routledge
ISBN: 1136521771
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
Dealing with general economic theory, other than employment theory, the book discusses the theory of pure and monopolistic competition - with a special emphasis upon welfare aspects. Beginning with an analysis of the consumer and of the individual firm, the main stress is nevertheless placed on the analysis of the economic system as a whole.
Author: Tibor Scitovsky
Publisher: Psychology Press
ISBN: 9780415314091
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Dealing with general economic theory, other than employment theory, the book discusses the theory of pure and monopolistic competition - with a special emphasis upon welfare aspects. Beginning with an analysis of the consumer and of the individual firm, the main stress is nevertheless placed on the analysis of the economic system as a whole.
