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Author: Md. Khayer Uddin
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The mobile phone operators market is a stiff competition market in Bangladesh. At present there are six operators in the market and they are offering variety of diversified product to the customer. The objective of preparing this paper is to find out the customer perception about the diversified product of these operators. For fulfilling the purpose of the paper some customers of various operators are selected by using sample. This sampled are survey through a questioner. And the analysis are done through counting the answers provided by the sampled customer in survey questioner. The result found by the questioner survey is discussed by categories them into four parts, as - Customer Perception on Diversified Packages, Customer Perception on Call Rate, Customer Switching, Multiple SIM Users, Networks, satisfied customer of each operators and customers suggestion to operators.
Author: Md. Khayer Uddin
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The mobile phone operators market is a stiff competition market in Bangladesh. At present there are six operators in the market and they are offering variety of diversified product to the customer. The objective of preparing this paper is to find out the customer perception about the diversified product of these operators. For fulfilling the purpose of the paper some customers of various operators are selected by using sample. This sampled are survey through a questioner. And the analysis are done through counting the answers provided by the sampled customer in survey questioner. The result found by the questioner survey is discussed by categories them into four parts, as - Customer Perception on Diversified Packages, Customer Perception on Call Rate, Customer Switching, Multiple SIM Users, Networks, satisfied customer of each operators and customers suggestion to operators.
Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: Gerard Emilien
Publisher: Springer
ISBN: 3319505300
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author: Francisca Quintas Rodrigues
Publisher:
ISBN: 9781668447192
Category :
Languages : en
Pages : 0
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Book Description
Author: Michael Lounsbury
Publisher:
ISBN: 0762313021
Category : Associations, institutions, etc
Languages : en
Pages :
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Book Description
Author: Shigeru Matsumoto
Publisher: CRC Press
ISBN: 1315296209
Category : Science
Languages : en
Pages : 307
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Book Description
Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Author: Ralph Biggadike
Publisher:
ISBN: 9780000793034
Category :
Languages : en
Pages :
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Book Description
Author: Shigeru Matsumoto
Publisher: CRC Press
ISBN: 1315296195
Category : Science
Languages : en
Pages : 351
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Book Description
Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 179981632X
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
