The Art of War for Small Business

The Art of War for Small Business PDF Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

The Art of War for Small Business

The Art of War for Small Business PDF Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

Get Book Here

Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Co-Opetition

Co-Opetition PDF Author: Adam M. Brandenburger
Publisher: Crown Currency
ISBN: 0307790541
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business PDF Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Michigan Business Review

Michigan Business Review PDF Author:
Publisher: UM Libraries
ISBN:
Category : Industries
Languages : en
Pages : 412

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Book Description


Marketing Warfare

Marketing Warfare PDF Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Termination of Price Wars

Termination of Price Wars PDF Author: Michael Bungert
Publisher: Springer Science & Business Media
ISBN: 3322816257
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.

Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)

Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022) PDF Author: Rama Kertamukti
Publisher: Springer Nature
ISBN: 2494069874
Category : Social Science
Languages : en
Pages : 275

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Book Description
This is an open access book. Understanding the problems of war and conflicts that occur both within and outside the sovereignty of the Republic of Indonesia, several discussions on the human side seem essential to do. Several interesting topics can be raised, namely how media coverage is inseparable from human life in the 5.0 era. Furthermore, about the social changes that occurred as a result of the conflict and war. Moreover, the discourse on how the psychological impact experienced by humans due to conflict and war. Departing from this, the Faculty of Social Sciences and Humanities UIN Sunan Kalijaga will hold the Annual International Conference on Social Sciences and Humanities 2022.

Competitive Strategy

Competitive Strategy PDF Author: Michael E. Porter
Publisher: Simon & Schuster
ISBN: 9780684005775
Category : Medical
Languages : en
Pages : 396

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Book Description
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Price Wars in City Milk Markets

Price Wars in City Milk Markets PDF Author: Edmond S. Harris
Publisher:
ISBN:
Category : Milk
Languages : en
Pages : 112

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Book Description


The New Competitive Strategy

The New Competitive Strategy PDF Author: William Nana Wiafe II
Publisher: Xlibris Corporation
ISBN: 1456867504
Category : Business & Economics
Languages : en
Pages : 135

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Book Description
About the Book The 2008 and 2009 economic recessions bankrupted businesses and even countries such as Iceland and Greece. Millions watched in hopeless despair as trillions belonging to businesses , taxpayers, investors and governments evaporated. Job loses, home foreclosures and homelessness were daily occurrences. The New Competitive Strategy provides practical ideas and tools for entrepreneurs, small businesses, medium size businesses, large businesses and governments to prevent the repeat of the 2008 and 2009 cataclysmic events.