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Author: Helena Halmari
Publisher: John Benjamins Publishing
ISBN: 9789027253736
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: Helena Halmari
Publisher: John Benjamins Publishing
ISBN: 9789027253736
Category : Language Arts & Disciplines
Languages : en
Pages : 280
Get Book Here
Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author:
Publisher: BRILL
ISBN: 9004412557
Category : Literary Criticism
Languages : en
Pages : 424
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Book Description
Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.
Author: Helena Halmari
Publisher: John Benjamins Publishing
ISBN: 9027294747
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: Jana Pelclová
Publisher: John Benjamins Publishing Company
ISBN: 9027263590
Category : Language Arts & Disciplines
Languages : en
Pages : 342
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Book Description
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Author: Jeremy Koay
Publisher: Springer
ISBN: 3030121496
Category : Language Arts & Disciplines
Languages : en
Pages : 95
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Book Description
This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.
Author: Jan Blommaert
Publisher: John Benjamins Publishing
ISBN: 9027250162
Category : Language Arts & Disciplines
Languages : en
Pages : 261
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Book Description
This volume contains a selection of papers from a special session of the International Pragmatics Conference (Antwerp, August 1987) and from the Symposium on Intercultural Communication (Ghent, December 1987). Studying the communicative styles of cultures and social groups, both at the descriptive level and at the level of pragmatic theory construction, should be a target of pragmatics as a discipline. A clear view is needed of the restrictions on adaptability involving potential fields of conflict in intercultural and international communication. As the contributions to this volume demonstrate, very little should be taken for granted in this respect.
Author: Carmen Pérez-Llantada
Publisher: Cambridge University Press
ISBN: 1108892221
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
At present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages.
Author: Irma Taavitsainen
Publisher: Cambridge University Press
ISBN: 1009100092
Category : Language Arts & Disciplines
Languages : en
Pages : 341
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Book Description
This multidisciplinary volume offers new insights into the development of genres of medical discourse in changing socio-cultural contexts.
Author: Heidrun Dorgeloh
Publisher: Walter de Gruyter
ISBN: 3110226472
Category : Computers
Languages : en
Pages : 373
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Book Description
Review text: "Without a doubt, the volume in its entirety is inspiring. ... The articles are all written in an accessible style, so that the publication is suitable not only for experts, but also for students of linguistics. It is recommendable to all who want to broaden their horizons and embark on linguistic studies at the borders of traditional sub-disciplines."Sixta Quassdorf in: Linguist List 22.3028.
Author: Jane Austen
Publisher: Penguin
ISBN: 0143106287
Category : Fiction
Languages : en
Pages : 338
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Book Description
Jane Austen's beloved and subtly subversive final novel of romantic tension and second chances. Now a motion picture from Netflix starring Dakota Johnson and Henry Golding, and a TikTok Book Club Pick. Persuasion tells the story of Anne Elliot, a woman who – at twenty-seven – is no longer young and has few romantic prospects. Eight years ago, she was persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortune nor rank. When Anne and Frederick meet again, he has acquired both, but still feels the sting of her rejection. A brilliant satire of vanity and pretension, Austen’s last completed novel is also a deeply felt and relatable love story tinged with the heartache of missed opportunities. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
