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Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author: Chris Grams
Publisher: Que Publishing
ISBN: 0789748029
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 482
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Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949131
Category : Business & Economics
Languages : en
Pages : 4291
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: William L. Barney
Publisher: Oxford University Press
ISBN: 0198042892
Category : History
Languages : en
Pages : 262
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Book Description
Despite the advances of the civil rights movement, many white southerners cling to the faded glory of a romanticized Confederate past. In The Making of a Confederate, William L. Barney focuses on the life of one man, Walter Lenoir of North Carolina, to examine the origins of southern white identity alongside its myriad ambiguities and complexities. Born into a wealthy slaveholding family, Lenoir abhorred the institution, opposed secession, and planned to leave his family to move to Minnesota, in the free North. But when the war erupted in 1860, Lenoir found another escape route--he joined the Confederate army, an experience that would radically transform his ideals. After the war, Lenoir, like many others, embraced the cult of the Lost Cause, refashioning his memory and beliefs in an attempt to make sense of the war, its causes, and its consequences. While some Southerners sank into depression, aligned with the victors, or fiercely opposed the new order, Lenoir withdrew to his acreage in the North Carolina mountains. There, he pursued his own vision of the South's future, one that called for greater self-sufficiency and a more efficient use of the land. For Lenoir and many fellow Confederates, the war never really ended. As he tells this compelling story, Barney offers new insights into the ways that (selective) memory informs history; through Lenoir's life, readers learn how individual choices can transform abstract historical processes into concrete actions.
Author: Jerry Kirkpatrick
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.
Author: Christopher Phillips
Publisher: W. W. Norton & Company
ISBN: 9780393051575
Category : History
Languages : en
Pages : 328
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Book Description
Considers the questions posed by Socrates using group discussions from around the world in an effort to show universal commonalities.
Author: David K. Johnson
Publisher: John Wiley & Sons
ISBN: 0470373385
Category : Philosophy
Languages : en
Pages : 326
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Book Description
The first unauthorized look at the philosophy behind Heroes, one of TV's most popular shows When ordinary individuals from around the world inexplicably develop superhuman abilities, they question who they are, struggle to cope with new responsibilities, and decide whether to use their new power for good or for evil. Every episode of Tim Kring's hit TV show Heroes is a philosophical quandary. Heroes and Philosophy is the first book to analyze how philosophy makes this show so compelling. It lets you examine questions crucial to our existence as thinking, rational beings. Is the Company evil, or good? Does Hiro really have a destiny? Do we? Is it okay to lie in order to hide your powers or save the world? Heroes and Philosophy offers answers to these and other intriguing questions. Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to Heroes characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about Heroes as the series expands from graphic and text novels to action figures and a video game Whether you're new to Heroes or have been a fan since day one, this book will take your enjoyment of the show to the next level.
Author: Roy H. Williams
Publisher: Wizard of Ads
ISBN: 9781885167538
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Author: Owen Goldin
Publisher: Broadview Press
ISBN: 9781551111070
Category : Philosophy
Languages : en
Pages : 276
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Book Description
Human concern over the urgency of current environmental issues increasingly entails wide-ranging discussions of how we may rethink the relationship between humans and the rest of the natural world. In order to provide a context for such discussions this anthology provides a selection of some of the most important, interesting and influential readings on the subject from classical times through to the late nineteenth century. Included are such figures as Xenophon, Plato, Aristotle, Hildegard of Bingen, St Francis of Assisi, Bacon, Descartes, Kant, Mill, Emerson and Thoreau. As the collection as a whole amply demonstrates, the history of western philosophical accounts of nature can help us to better understand current attitudes and problems. Human Life and the Natural World may also be of interest to a broad range of philosophers and students of philosophy, and more generally to those with a concern for the environment that engages the intellect as well as the heart.
