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Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
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Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
Get Book
Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Joseph J. Ellis
Publisher: Vintage
ISBN: 080417248X
Category : History
Languages : en
Pages : 322
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Book Description
NATIONAL BESTSELLER • The Pulitzer Prize–winning author of Founding Brothers tells the unexpected story of America’s second great founding and of the men most responsible—Alexander Hamilton, George Washington, John Jay, and James Madison. Ellis explains of why the thirteen colonies, having just fought off the imposition of a distant centralized governing power, would decide to subordinate themselves anew. These men, with the help of Robert Morris and Gouverneur Morris, shaped the contours of American history by diagnosing the systemic dysfunctions created by the Articles of Confederation, manipulating the political process to force the calling of the Constitutional Convention, conspiring to set the agenda in Philadelphia, orchestrating the debate in the state ratifying conventions, and, finally, drafting the Bill of Rights to assure state compliance with the constitutional settlement, created the new republic. Ellis gives us a dramatic portrait of one of the most crucial and misconstrued periods in American history: the years between the end of the Revolution and the formation of the federal government. The Quartet unmasks a myth, and in its place presents an even more compelling truth—one that lies at the heart of understanding the creation of the United States of America.
Author: James Reilly
Publisher: Oxford University Press, USA
ISBN: 0197526349
Category : Political Science
Languages : en
Pages : 285
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Book Description
Learning China's history lessons -- Orchestrating China's economic statecraft -- Never let a crisis go to waste : Beijing's economic statecraft across Western Europe -- Creating a region : China's economic statecraft in Central and Eastern Europe -- Engaging North Korea -- Crossing lines : China's economic statecraft in Myanmar.
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 275
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: Frits Zwart
Publisher:
ISBN: 9789462986060
Category :
Languages : en
Pages : 1354
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Book Description
Willem Mengelberg is undeniably the greatest conductor in Dutch music history. In his biography, Frits Zwart carefully examines a musical life lived. Mengelberg was not only one of the world's greatest, he had an excellent reputation as a trainer of orchestral ensembles, responsible for the international reputation of his own Concertgebouw as well as many others including the New York Philharmonic. A champion of numerous composers, including Mahler and Strauss, Mengelberg was the founder of the renowned tradition of annual performances of Bach's St. Matthew Passion. As Chief Conductor of Amsterdam's (now Royal) Concertgebouw Orchestra, Mengelberg developed it into one of the world's most illustrious, simultaneously forging a music life of international eminence for its city of residence. His recordings bear witness to a singular musical interpreter. In 1920, Mengelberg was even more popular than his own Queen, yet a mere thirty years later he died in exile, banned to his remote Swiss chalet. Willem Mengelberg fell from grace, becoming a despised, disputed target of gossip, jealousy and rebuke. His dubious role during World War II has since overshadowed his extraordinary career. Zwart contests that few have ever surpassed Mengelberg's international musical legend.
Author: Kenneth W. Abbott
Publisher: Cambridge University Press
ISBN: 110708220X
Category : Political Science
Languages : en
Pages : 449
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Book Description
This book shows how international organizations achieve their governance goals, despite limited resources, by 'orchestrating' NGOs and other intermediaries.
Author: Dan Kovalik
Publisher: Simon and Schuster
ISBN: 1510750738
Category : Political Science
Languages : en
Pages : 240
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Book Description
An in-depth look at the US threat to "save" Venezuela Since 1999 when Hugo Chavez became the elected president of Venezuela, the US has been conniving to overthrow his government and to roll back the Bolivarian Revolution which he ushered in to Venezuela. With the untimely death of Hugo Chavez in 2013, and the election of Nicolas Maduro that followed, the US redoubled its efforts to overturn this revolution. The US is now threatening to intervene militarily to bring about the regime change it has wanted for twenty years. While we have been told that the US’s efforts to overthrow Chavez and Maduro are motivated by altruistic goals of advancing the interests of democracy and human rights in Venezuela, is this true? The Plot to Overthrow Venezuela answers this question with a resounding “no,” demonstrating that: The US’s interests in Venezuela have always centered upon one and only one thing: Venezuela’s vast oil reserves; The US has happily supported one repressive regime after another in Venezuela to protect its oil interests; Chavez and Maduro are not the “tyrants” we have been led to believe they are, but in fact have done much to advance the interests of democracy and economic equality in Venezuela; What the US and the Venezuelan opposition resent most is the fact that Chavez and Maduro have governed in the interest of Venezuela’s vast numbers of poor and oppressed racial groups; While the US claims that it is has the humanitarian interests of the Venezuelan people at heart, the fact is that the US has been waging a one-sided economic war against Venezuela which has greatly undermined the health and living conditions of Venezuelans; The opposition forces the US is attempting to put into power represent Venezuela’s oligarchy who want to place Venezuela’s oil revenues back in the hands of Venezuela’s economic elite as well as US oil companies. The battle for Venezuela which is now being waged will determine the fate of all of Latin America for many years to come. The Plot to Overthrow Venezuela lets readers know what is at stake in this struggle and urges readers to reconsider which side they are on.
Author: Geoffrey Craig
Publisher: John Wiley & Sons
ISBN: 0745689655
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
For successful political leaders, public speaking is only half the battle. A good politician must also be a competent performer. Whether facing critical questions in an interview, posturing in a leaders’ debate, or conversing on a daytime chat show, success is reliant upon a candidate’s ability to dramatically but authentically impart a strong individual identity. In this innovative analysis, Geoffrey Craig looks at the interrogative exchanges between politicians and journalists. The power struggles and evasions in these encounters often leave the public exasperated, but it is the politicians’ negotiation of these struggles that determines success. Drawing on analyses of the language and performances of leaders such as Barack Obama and David Cameron, Craig examines the particular kinds of interactions that occur across political interviews, debates, conferences, and talk shows. The political games that take place between politicians and journalists, he argues, constitute the true theatre of politics. Engaging and insightful, Performing Politics will appeal to students and scholars of journalism, politics, linguistics, and media studies, as well as anyone concerned about the quality of contemporary political communication.
Author: Bernard C. Hennessy
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 324
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Book Description
Author: Ronald Heifetz
Publisher: Harvard Business Press
ISBN: 1633692841
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The dangerous work of leading change--somebody has to do it. Will you put yourself on the line? To lead is to live dangerously. It's romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires putting yourself on the line, disrupting the status quo, and surfacing hidden conflict. And when people resist and push back, there's a strong temptation to play it safe. Those who choose to lead plunge in, take the risks, and sometimes get burned. But it doesn't have to be that way say renowned leadership experts Ronald Heifetz and Marty Linsky. In Leadership on the Line, they show how it's possible to make a difference without getting "taken out" or pushed aside. They present everyday tools that give equal weight to the dangerous work of leading change and the critical importance of personal survival. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership. Whether you're a parent or a politician, a CEO or a community activist, this practical book shows how you can exercise leadership and survive and thrive to enjoy the fruits of your labor.
