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Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
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Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
Get Book Here
Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Joseph J. Ellis
Publisher: Vintage
ISBN: 080417248X
Category : History
Languages : en
Pages : 322
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Book Description
NATIONAL BESTSELLER • The Pulitzer Prize–winning author of Founding Brothers tells the unexpected story of America’s second great founding and of the men most responsible—Alexander Hamilton, George Washington, John Jay, and James Madison. Ellis explains of why the thirteen colonies, having just fought off the imposition of a distant centralized governing power, would decide to subordinate themselves anew. These men, with the help of Robert Morris and Gouverneur Morris, shaped the contours of American history by diagnosing the systemic dysfunctions created by the Articles of Confederation, manipulating the political process to force the calling of the Constitutional Convention, conspiring to set the agenda in Philadelphia, orchestrating the debate in the state ratifying conventions, and, finally, drafting the Bill of Rights to assure state compliance with the constitutional settlement, created the new republic. Ellis gives us a dramatic portrait of one of the most crucial and misconstrued periods in American history: the years between the end of the Revolution and the formation of the federal government. The Quartet unmasks a myth, and in its place presents an even more compelling truth—one that lies at the heart of understanding the creation of the United States of America.
Author: James Reilly
Publisher: Oxford University Press, USA
ISBN: 0197526349
Category : Political Science
Languages : en
Pages : 285
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Book Description
Learning China's history lessons -- Orchestrating China's economic statecraft -- Never let a crisis go to waste : Beijing's economic statecraft across Western Europe -- Creating a region : China's economic statecraft in Central and Eastern Europe -- Engaging North Korea -- Crossing lines : China's economic statecraft in Myanmar.
Author: Kenneth W. Abbott
Publisher: Cambridge University Press
ISBN: 110708220X
Category : Political Science
Languages : en
Pages : 449
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Book Description
This book shows how international organizations achieve their governance goals, despite limited resources, by 'orchestrating' NGOs and other intermediaries.
Author: Frits Zwart
Publisher:
ISBN: 9789462986053
Category : Conductors (Music)
Languages : en
Pages : 0
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Book Description
In this biography, musicologist and historian Frits Zwart carefully examines in great detail a musical life lived by Willem Mengelberg, undeniably the greatest conductor in Dutch music history.
Author: Geoffrey Craig
Publisher: John Wiley & Sons
ISBN: 0745689655
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
For successful political leaders, public speaking is only half the battle. A good politician must also be a competent performer. Whether facing critical questions in an interview, posturing in a leaders’ debate, or conversing on a daytime chat show, success is reliant upon a candidate’s ability to dramatically but authentically impart a strong individual identity. In this innovative analysis, Geoffrey Craig looks at the interrogative exchanges between politicians and journalists. The power struggles and evasions in these encounters often leave the public exasperated, but it is the politicians’ negotiation of these struggles that determines success. Drawing on analyses of the language and performances of leaders such as Barack Obama and David Cameron, Craig examines the particular kinds of interactions that occur across political interviews, debates, conferences, and talk shows. The political games that take place between politicians and journalists, he argues, constitute the true theatre of politics. Engaging and insightful, Performing Politics will appeal to students and scholars of journalism, politics, linguistics, and media studies, as well as anyone concerned about the quality of contemporary political communication.
Author: Dan Kovalik
Publisher: Simon and Schuster
ISBN: 1510750738
Category : Political Science
Languages : en
Pages : 224
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Book Description
An in-depth look at the US threat to "save" Venezuela Since 1999 when Hugo Chavez became the elected president of Venezuela, the US has been conniving to overthrow his government and to roll back the Bolivarian Revolution which he ushered in to Venezuela. With the untimely death of Hugo Chavez in 2013, and the election of Nicolas Maduro that followed, the US redoubled its efforts to overturn this revolution. The US is now threatening to intervene militarily to bring about the regime change it has wanted for twenty years. While we have been told that the US’s efforts to overthrow Chavez and Maduro are motivated by altruistic goals of advancing the interests of democracy and human rights in Venezuela, is this true? The Plot to Overthrow Venezuela answers this question with a resounding “no,” demonstrating that: The US’s interests in Venezuela have always centered upon one and only one thing: Venezuela’s vast oil reserves; The US has happily supported one repressive regime after another in Venezuela to protect its oil interests; Chavez and Maduro are not the “tyrants” we have been led to believe they are, but in fact have done much to advance the interests of democracy and economic equality in Venezuela; What the US and the Venezuelan opposition resent most is the fact that Chavez and Maduro have governed in the interest of Venezuela’s vast numbers of poor and oppressed racial groups; While the US claims that it is has the humanitarian interests of the Venezuelan people at heart, the fact is that the US has been waging a one-sided economic war against Venezuela which has greatly undermined the health and living conditions of Venezuelans; The opposition forces the US is attempting to put into power represent Venezuela’s oligarchy who want to place Venezuela’s oil revenues back in the hands of Venezuela’s economic elite as well as US oil companies. The battle for Venezuela which is now being waged will determine the fate of all of Latin America for many years to come. The Plot to Overthrow Venezuela lets readers know what is at stake in this struggle and urges readers to reconsider which side they are on.
Author: Christian Bason
Publisher: Policy Press
ISBN: 1847426336
Category : Political Science
Languages : en
Pages : 290
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Book Description
In a time of unprecedented turbulence, how can public sector organisations increase their ability to find innovative solutions to society's problems? Leading Public Sector Innovation shows how government agencies can use co-creation to overcome barriers and deliver more value, at lower cost, to citizens and business. Through inspiring global case studies and practical examples, the book addresses the key triggers of public sector innovation. It shares new tools for citizen involvement through design thinking and ethnographic research, and pinpoints the leadership roles needed to drive innovation at all levels of government. Leading Public Sector Innovation is essential reading for public managers and staff, social innovators, business partners, researchers, consultants and others with a stake in the public sector of tomorrow.
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 289
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: United States. Office of the Director of National Intelligence
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542630030
Category : Cyberterrorism
Languages : en
Pages : 26
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Book Description
This report includes an analytic assessment drafted and coordinated among The Central Intelligence Agency (CIA), The Federal Bureau of Investigation (FBI), and The National Security Agency (NSA), which draws on intelligence information collected and disseminated by those three agencies. It covers the motivation and scope of Moscow's intentions regarding US elections and Moscow's use of cyber tools and media campaigns to influence US public opinion. The assessment focuses on activities aimed at the 2016 US presidential election and draws on our understanding of previous Russian influence operations. When we use the term "we" it refers to an assessment by all three agencies. * This report is a declassified version of a highly classified assessment. This document's conclusions are identical to the highly classified assessment, but this document does not include the full supporting information, including specific intelligence on key elements of the influence campaign. Given the redactions, we made minor edits purely for readability and flow. We did not make an assessment of the impact that Russian activities had on the outcome of the 2016 election. The US Intelligence Community is charged with monitoring and assessing the intentions, capabilities, and actions of foreign actors; it does not analyze US political processes or US public opinion. * New information continues to emerge, providing increased insight into Russian activities. * PHOTOS REMOVED
