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Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
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Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
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Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: James Reilly
Publisher:
ISBN: 0197526349
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
"Orchestration explores the origins, operations, and effectiveness of China's distinctive 'orchestration' approach to economic statecraft. It describes how China engages in economic statecraft, explains why China uses this approach, and identifies when Beijing's efforts are most effective. The first two chapters trace how China's unique historical experiences and complex political-economic structures led to Beijing's orchestration approach. Today, Chinese leaders deploy incentives and innovative policies to mobilize a vast array of companies, banks, and local officials to rapidly expand trade and investment with targeted countries around the world. China's economic statecraft thus requires only a light touch. Four chapters comparing China's economic statecraft across Europe, and in Myanmar and North Korea, reveal Beijing's orchestration in action. Policymakers combined delegation with incentives, encouraged participation by regional authorities and enterprises, and facilitated interest alignment among implementing actors to successfully mobilize domestic actors. When problems with enterprise malfeasance, policy stretching, and moral hazards emerged, central leaders adroitly reversed course. Despite successful implementation, Beijing's economic statecraft exacerbated populist anxieties, undermining China's foreign policy goals. The policy implications for countries targeted by China's economic statecraft are thus broadly reassuring. Orchestration concludes by laying a foundation for future studies in comparative economic statecraft"--Provided by publisher.
Author: Gillian O'Brien
Publisher: University of Chicago Press
ISBN: 022624895X
Category : History
Languages : en
Pages : 320
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Book Description
On May 26, 1889, four thousand mourners proceeded down Chicago's Michigan Avenue, followed by a crowd forty thousand strong, in a howl of protest at what commentators called one of the ghastliest and most curious crimes in civilized history. The dead man, Dr. P. H. Cronin, was a respected Irish physician, but his brutal murder uncovered a web of intrigue, secrecy, and corruption that stretched across the United States and far beyond. O'Brien tells the story of Cronin's murder from the police investigation to the trial-- and the story of a booming immigrant population clamoring for power at a time of unprecedented change.
Author: Joseph J. Ellis
Publisher: Vintage
ISBN: 080417248X
Category : History
Languages : en
Pages : 322
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Book Description
NATIONAL BESTSELLER • The Pulitzer Prize–winning author of Founding Brothers tells the unexpected story of America’s second great founding and of the men most responsible—Alexander Hamilton, George Washington, John Jay, and James Madison. Ellis explains of why the thirteen colonies, having just fought off the imposition of a distant centralized governing power, would decide to subordinate themselves anew. These men, with the help of Robert Morris and Gouverneur Morris, shaped the contours of American history by diagnosing the systemic dysfunctions created by the Articles of Confederation, manipulating the political process to force the calling of the Constitutional Convention, conspiring to set the agenda in Philadelphia, orchestrating the debate in the state ratifying conventions, and, finally, drafting the Bill of Rights to assure state compliance with the constitutional settlement, created the new republic. Ellis gives us a dramatic portrait of one of the most crucial and misconstrued periods in American history: the years between the end of the Revolution and the formation of the federal government. The Quartet unmasks a myth, and in its place presents an even more compelling truth—one that lies at the heart of understanding the creation of the United States of America.
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 289
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: Frits Zwart
Publisher:
ISBN: 9789462986053
Category : Conductors (Music)
Languages : en
Pages : 0
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Book Description
In this biography, musicologist and historian Frits Zwart carefully examines in great detail a musical life lived by Willem Mengelberg, undeniably the greatest conductor in Dutch music history.
Author: Marc Flandreau
Publisher: University of Chicago Press
ISBN: 022636044X
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Beginning with the discovery of a curious plot wherein science became the handmaiden of white-collar crime, "Anthropology and the Stock Exchange "by economic historian Marc Flandreau tracks a group of Victorian gentlemen-swindlers as they shuffled between the corridors of the London Stock Exchange and the meeting rooms of learned societies. It explores how the commodification of scientific truth became every bit as integral as financial engineering to the profitability of foreign investment and speculation in foreign government debt. Flandreau underscores the crucial role of finance (what he calls the Stock Exchange Modality ) in shaping the contours of human knowledge and vice versa in an age of mercantile expansion. He further argues that a new brand of imperialism, born under Benjamin Disraeli s first term as British Premier, built on the multiple covert links between the birth of social sciences and novel mechanisms of financial revenue creation and extraction. As anthropologists advocated the study of Miskito Indians or stated their views on a Jamaican Rebellion or Abyssinian Expedition, for example, they responded and catered to the impulses of the Stock Exchange. The marriage between anthropological science and finance, Flandreau asserts, formed the foundational structures of late 19th century British Imperialism, which in turn produced essential technologies of globalization."
Author: D. Robert Worley
Publisher: U of Nebraska Press
ISBN: 1612347541
Category : Political Science
Languages : en
Pages : 449
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Book Description
National security, a topic routinely discussed behind closed doors by Washington’s political scientists and policy makers, is believed to be an insider’s game. All too often this highly specialized knowledge is assumed to place issues beyond the grasp—and interest—of the American public. Author D. Robert Worley disagrees. The U.S. national security system, designed after World War II and institutionalized through a decades-long power conflict with the Soviet Union, is inadequate for the needs of the twenty-first century, and while a general consensus has emerged that the system must be transformed, a clear and direct route for a new national security strategy proves elusive. Furnishing the tools to assist in future national security reforms, Orchestrating the Instruments of Power articulates and synthesizes the concepts of America’s economic, political, and military instruments of power.
Author: Nikolay Rimsky-Korsakov
Publisher: e-artnow
ISBN:
Category : Music
Languages : en
Pages : 430
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Book Description
Principles of Orchestration, with Musical Examples Drawn from His Own Works is a book by a famous Russian composer Nikolai Rimsky-Korsakov, member of the group of composers known as The Five. The book presents a notable attempt to show all of the nuances of orchestration. The author describes everything one needs to know about arranging parts for a string or full orchestra. The book is concise, articulate and excels at being both a book of reference and a book of general knowledge.
Author: Joseph Wagner
Publisher: Forgotten Books
ISBN: 9781390911626
Category : Music
Languages : en
Pages : 396
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Book Description
Excerpt from Orchestration: A Practical Handbook Teaching experience over a period of many years at all levels provided the data for this text. It is because this experience showed conclusively the regularity of common errors dealing essentially with purely technical aspects of structural problems that equal proportions of textures and timbres have been incorporated as basic text materials. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
