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Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
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Book Description
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 572
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 174
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
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Book Description
Author: Ralph L. Day
Publisher:
ISBN: 9780922279098
Category :
Languages : en
Pages : 239
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Book Description
Author: Indiana University. Department of Marketing
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Eran Vigoda-Gadot
Publisher: CRC Press
ISBN: 9780824707170
Category : Political Science
Languages : en
Pages : 426
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Book Description
Offering strategies for a new generation of administrative systems, this book explores the impact of recent managerial reforms and shifting societal values on the stability, legitimacy, and progress of democratic governments. The chapters highlight innovations in consumer communication management and marketing, evolving methods of policy planning, formation, and implementation, and the role of high-information/high-technology in public agencies. Providing insight into the changing environment present in most governing structures, the book covers ethical dilemmas in public service, the definition of work for public sector employees, and population behavior during mass disasters.
