Marketing Myths that are Killing Business

Marketing Myths that are Killing Business PDF Author: Kevin J. Clancy
Publisher: McGraw Hill Professional
ISBN: 9780070113619
Category : Business & Economics
Languages : en
Pages : 354

Get Book Here

Book Description
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.