Mobile Usage Behavior of Indian Youth PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Mobile Usage Behavior of Indian Youth PDF full book. Access full book title Mobile Usage Behavior of Indian Youth by Kunal Gaurav. Download full books in PDF and EPUB format.
Author: Kunal Gaurav
Publisher: GRIN Verlag
ISBN: 3668537240
Category : Business & Economics
Languages : en
Pages : 69
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Institute of Computers and Business Management –School of Business Excellence, language: English, abstract: In today’s life mobile phone usage has become an important necessity of our life. The cell phone industry is one of the fastest-growing ones besides the Internet. Cell phones have gone through a huge change and the market has expanded globally. Cell phone users today use cell phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their cell phones as cameras, clocks, calendars, music players, and other non-talk functions. The purpose of this study is to understand the Mobile usage behavior by young customers in India. India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and a half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product (GDP), according to a report prepared by the GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The cell phone industry is in the Mature Life Cycle Stage, where nearly all potential customers are already users of the industry’s product.
Author: Kunal Gaurav
Publisher: GRIN Verlag
ISBN: 3668537240
Category : Business & Economics
Languages : en
Pages : 69
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Institute of Computers and Business Management –School of Business Excellence, language: English, abstract: In today’s life mobile phone usage has become an important necessity of our life. The cell phone industry is one of the fastest-growing ones besides the Internet. Cell phones have gone through a huge change and the market has expanded globally. Cell phone users today use cell phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their cell phones as cameras, clocks, calendars, music players, and other non-talk functions. The purpose of this study is to understand the Mobile usage behavior by young customers in India. India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and a half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product (GDP), according to a report prepared by the GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The cell phone industry is in the Mature Life Cycle Stage, where nearly all potential customers are already users of the industry’s product.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
Get Book Here
Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668441705
Category : Business & Economics
Languages : en
Pages : 484
Get Book Here
Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Jing J. Xiao
Publisher: Edward Elgar Publishing
ISBN: 1803922656
Category : Business & Economics
Languages : en
Pages : 349
Get Book Here
Book Description
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.
Author: IJIP.In
Publisher: RED'SHINE Publication. Inc
ISBN: 1365842320
Category : Psychology
Languages : en
Pages : 188
Get Book Here
Book Description
Author: Prof. Suresh Makvana
Publisher: RED'SHINE Publication. Pvt. Ltd.
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 1112
Get Book Here
Book Description
Author: Yan, Zheng
Publisher: IGI Global
ISBN: 146668240X
Category : Computers
Languages : en
Pages : 1604
Get Book Here
Book Description
The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.
Author: Jacqueline Nesi
Publisher: Cambridge University Press
ISBN: 1108838723
Category : Business & Economics
Languages : en
Pages : 455
Get Book Here
Book Description
An accessible overview of the mental health effects of adolescent digital media use, for researchers, policymakers and parents.
Author: Biju P. R.
Publisher: Routledge
ISBN: 1315389908
Category : Political Science
Languages : en
Pages : 302
Get Book Here
Book Description
This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media, and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet, a global technology, in framing debates on the idea of the nation state, especially India, as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change, particularly by the underprivileged, to go beyond caste, class, gender and other oppressive social structures. A tract for our times, this book will interest scholars and researchers of politics, media studies, popular culture, sociology, international relations as well as the general reader.
Author: Dr. Ravi Kant
Publisher: SGSH Publication
ISBN: 8197703019
Category : Antiques & Collectibles
Languages : en
Pages : 235
Get Book Here
Book Description
The present book on ‘Financial Technologies (FINTECH) in E-Commerce’ presents the current trends of financial technologies and digital issues in E-Commerce. The book includes the research papers of various researchers from various disciplines. We hope this book will be purposeful for the students, managers, technical persons and researchers in the area of finance, technical issues and E-Commerce. The topic of E-Commerce occupies and important place in the course contents of various Universities and professional examinations such as MBA, M.Com, MFC, BBA, B.Com, PDBM, MCA, BCA, PGDCA, and Computer Science etc. the book has written to the needs of students as well as researchers.
