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Author: Lori Kido Lopez
Publisher: Rutgers University Press
ISBN: 1978823347
Category : Social Science
Languages : en
Pages : 185
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Book Description
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
Author: Lori Kido Lopez
Publisher: Rutgers University Press
ISBN: 1978823347
Category : Social Science
Languages : en
Pages : 185
Get Book Here
Book Description
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
Author: Lori Kido Lopez
Publisher:
ISBN: 9781978823358
Category :
Languages : en
Pages : 194
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Book Description
Micro Media Industries explores the media of Hmong Americans, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. It argues that micro media industries provide models of media innovation that can counter the increasing power of mainstream media.
Author: Lori Kido Lopez
Publisher: Rutgers University Press
ISBN: 1978823363
Category : Social Science
Languages : en
Pages : 185
Get Book Here
Book Description
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
Author: Alan B. Albarran
Publisher: Taylor & Francis
ISBN: 1000997782
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
Author: Celia Lam
Publisher: University of Iowa Press
ISBN: 1609388569
Category : Social Science
Languages : en
Pages : 243
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Book Description
Celebrities depend upon fans to sustain their popularity and livelihood, and fans are happy to oblige. With social media they can follow their favorite (or least favorite) celebrities’ every move, and get glimpses into their lives, homes, and behind-the-scenes work. Fans interact with celebrities now more than ever, and often feel that they have a claim on their time, attention, and accountability. In Fame and Fandom, the contributors examine this tumultuous dynamic and bring together celebrity studies and fan studies like never before. In case studies including Supernatural, Harry Styles, YouTube influencers, film location sites, Keanu Reeves, and celebrities as fans, readers find new approaches to fan/celebrity encounters and parasocial relationships. This is the go-to volume on the symbiotic relationship between fame and fandom.
Author: William F. Eadie
Publisher: SAGE
ISBN: 1412950309
Category : Business & Economics
Languages : en
Pages : 993
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Book Description
Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Author:
Publisher: John Wiley & Sons
ISBN: 1394162723
Category :
Languages : en
Pages : 418
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Book Description
Author: Theo Hug
Publisher: Waxmann Verlag
ISBN: 3830968698
Category :
Languages : en
Pages : 424
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Book Description
This book is a comprehensive and articulate intorduction to the emerging field of microlearning. In public institutions, in small and medium-sized enterprises and in informal contexts we are all dealing with increasingly complex learning requirements, more fragmented knowledge, demands for greater cultural flexibility, and rapid technological change. As a result, new approaches are required, focusing on microcontent, medial fluency and spaces of learning.
Author: Michael Filimowicz
Publisher: Routledge
ISBN: 1351015214
Category : Computers
Languages : en
Pages : 295
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Book Description
As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Author: John Montgomery
Publisher: Routledge
ISBN: 1351884980
Category : Political Science
Languages : en
Pages : 339
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Book Description
Over the past two decades, city economies have restructured in response to the decline of older industries. This has involved new forms of planning and urban economic development, a return to traditional concerns of city building and a focus on urban design. During this period, there has also been a marked rise in our understanding of cultural development and its role in the design, economy and life of cities. In this book, John Montgomery argues that this amounts to a shift in urban development. He provides a long overdue look at the dynamics of the city, that is, how cities work in relation to the long cycles of economic development and suggests that a new wave of prosperity, built on new technologies and new industries, is just getting underway in the Western world. The New Wealth of Cities focuses on what effect this will have on cities and city regions and how they should react. Original and wide-ranging, this book will be a definitive resource on city economies and urban planning, explaining why it is that cities develop over time in periods of propulsive growth and bouts of decline.
