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Author: Justin Jg Cooper
Publisher:
ISBN: 9780648444503
Category :
Languages : en
Pages : 196
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Book Description
This is a book about Purpose. It's a tonic for entrepreneurs, managers, employees, and anyone responsible for managing brands who are looking to create a deeper, more authentic connection with their work, their customers, their business partners, and their tribes.
Author: Justin Jg Cooper
Publisher:
ISBN: 9780648444503
Category :
Languages : en
Pages : 196
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Book Description
This is a book about Purpose. It's a tonic for entrepreneurs, managers, employees, and anyone responsible for managing brands who are looking to create a deeper, more authentic connection with their work, their customers, their business partners, and their tribes.
Author: Todor Bombov
Publisher: Strategic Book Publishing & Rights Agency
ISBN: 1681819651
Category :
Languages : en
Pages : 266
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Book Description
This work is divided into two autonomous books. The first book, The State, represents a radically new political system of society, one which is the most democratic system ever possible! This is a completely new society, a real civil society, which otherwise in the capitalist system is only a utopia. In this book, I scrutinize the principles of scientific socialism; i.e., all those principles of Marxism concerning the state that build socialism as a political system. The second book, The Economic Theory of Socialism, is a sequel, and as far as I know, the only sequel of the greatest work by Karl Marx – Capital. The economics of socialism makes Marx’s socialism already completely possible. In this book, I scrutinize the economic laws that build socialism as a more effective economic system than capitalism. These laws are extracted from Marx’s main work – Capital. From 1917 to 1991, the totalitarian system in USSR and East Europe was called socialism, and even by the scientific nonsense and absurd names of communism and communist system. In this system, the official ideology was allegedly Marxism, but really it could not endure any Marxist criticism. There was never any socialism anywhere! In the twentieth century, we passed through a system of utopian socialism as proof that this was not socialism that was not possible, but for the utopia of writers before and after Marx. We were visited by a utopian socialism, which at the contemporary stage is simply capitalism – state, monopolistic. There is no better application of Keynes’s doctrine than the “socialism” of the twentieth century. His “planned capitalism” is actually “planned socialism.”
Author: Paul J
Publisher: Berrett-Koehler Publishers
ISBN: 9781576752258
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
In a study of Digital Equipment Corporation, the author chronicles the four-decade arc of one of the most important companies of the computer age, revealing how the company rose to prominance and then collapsed.
Author: Ryan Flannagan
Publisher:
ISBN: 9780578465258
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
In Marketing Is Dead, Long Live Marketing Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how marketing is just one part of a complex system of buyer attraction.
Author: Edgar H. Schein
Publisher: ReadHowYouWant.com
ISBN: 1458777677
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
DEC Is Dead, Long Live DEC tells the 40-year story of the creation, demise, and enduring legacy of one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened? Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to the company's downfall. Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly. The essential elements of DEC's culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dot.com meltdown, raging debate about companies ''built to last'' vs. ''built to sell,'' and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study.
Author: Michael J Baker
Publisher: SAGE
ISBN: 1473942667
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
ISBN: 1787548260
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author: Yoram (Jerry) Wind
Publisher: John Wiley & Sons
ISBN: 1119074223
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Author: Mario I. Aguilar
Publisher: SCM Press
ISBN: 0334060370
Category : Religion
Languages : en
Pages : 125
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Book Description
Theology, according to liberation theologians is only a second step. The first is praxis. A liberating praxis puts the poor and the marginalised at the centre. It is found in the collective response of global religious communities responding to crises – and a global pandemic offers an important case in point, reminding religions of our shared humanity, and the need for interreligious cooperation and understanding to effect a positive response. In the context of seismic socio-economic and political change, religion provides a communal response for feeding the poor, fighting for their rights, and challenging the post-colonial financial model that is now beginning to lose its ground. This book blends an examination of emerging research on the socio-economic impact of the COVID-19 pandemic in marginalised communities, with the author’s own research on social and poverty isolation in India, and his own experience as told in diaries written whilst in lockdown in a poor district of Santiago, Chile. It challenges majority world churches and religions in a post-pandemic world to learn from each other and from Jesus’ own identification with the outcast, and urges them to take on a way of life and prophetic learning from the world of the poor.
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292269618
Category : Marketing
Languages : en
Pages : 1628
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Book Description
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
