Marketing in Malaysia PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Jeffrey Hardee
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
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Book Description
Author: Roy Mitchell
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher: Penerbit USM
ISBN: 9674615334
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category : Economic surveys
Languages : en
Pages : 124
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Book Description
Author: Anukrati Sharma
Publisher: CABI
ISBN: 1786394286
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Author: Čedomir Nestorović
Publisher: Springer
ISBN: 3319327542
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Author: Suki, Norazah Mohd
Publisher: IGI Global
ISBN: 1522507477
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Author: Kenneth L. Fernandez
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 580
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Book Description
Author: IBP, Inc.
Publisher: Lulu.com
ISBN: 1514527146
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Malaysia: Doing Business and Investing in ... Guide Volume 1 Strategic, Practical Information, Regulations, Contacts
