Game-Based Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Game-Based Marketing PDF full book. Access full book title Game-Based Marketing by Gabe Zichermann. Download full books in PDF and EPUB format.
Author: Gabe Zichermann
Publisher: Wiley
ISBN: 047061868X
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author: Gabe Zichermann
Publisher: Wiley
ISBN: 047061868X
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Category : Political Science
Languages : en
Pages : 272
Get Book Here
Book Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Author: Peter Zackariasson
Publisher: Routledge
ISBN: 1317607465
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Author: 50minutes,
Publisher: 50 Minutes
ISBN: 2806265886
Category : Business & Economics
Languages : en
Pages : 34
Get Book Here
Book Description
The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Joel Dreskin
Publisher: CRC Press
ISBN: 131762551X
Category : Computers
Languages : en
Pages : 179
Get Book Here
Book Description
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Author: David Wesley
Publisher: CRC Press
ISBN: 131711650X
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.
Author: Nikhil Malankar
Publisher:
ISBN: 9781728880228
Category :
Languages : en
Pages : 196
Get Book Here
Book Description
Your game has been on the store for almost more than a week, may be a month or may be even more than that but still you just can't manage to cross 100 downloads on your game. All your efforts and time you invested in your beloved game now seems like a grand waste of time. You feel as if you would have been better off doing something else. Well, worry not my friend. By the end of this book you will have found the answer to how to get your game noticed which will in turn help you boost your downloads.Or may be you are a developer who has had his game on the store for quite a while and initially the game performed well. Perhaps it even crossed 10,000 downloads in the first week but something went wrong after that. Somehow after that initial push of downloads things stalled. You are totally confused about what could have possibly gone wrong. All these questions and some more will be answered by the end of this book. This book covers legit ways to boost your game's downloads and engagement through 100% legal ways. One thing I personally promise you as the author of this book is that you won't be misled by being encouraged you to get fake downloads. That is just temporary fizz and would hurt your game in the long term. If someone tells you to boost your game's downloads using fake downloads and reviews then simply listen, smile, agree and then ignore their advice. Fake users are the worst thing that you can do to your game. The whole point of this book is to give your game that extra advantage in the market and showcase it in a way that will actually get audience excited for your game. Now, don't get misguided here. In order for all this marketing to work your game actually has to be good as well. Of course, this book will definitely help you boost your downloads and get your game noticed but if your game is bad then instead of focusing on marketing you should focus on improving it first. Don't worry, this book will help you out with that as well. Consider this book as your handy go to guide, it will serve you as a checklist and provide you with a roadmap to make your game successful.With that in mind I hope you have a wonderful time reading this book. I will try to keep the language as easy as possible and break down all the complex marketing things into easy examples that you can implement immediately as soon as you read a specific chapter.This book will primarily focus on Google Play Store as a platform for promoting your android games. However, if you understand the basic principles talked about in this book you may also utilise the same to market your games on any other platforms as well.
Author: Phil Fernandez
Publisher: John Wiley & Sons
ISBN: 1118299299
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Author: Kerry L. Johnson
Publisher:
ISBN: 9780961853501
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Author: Fausto Pugliese
Publisher: John Wiley & Sons
ISBN: 1118654536
Category : Business & Economics
Languages : en
Pages : 166
Get Book Here
Book Description
The basic skills for becoming a successful trader from a master of the game Written by Fausto Pugliese (founder and CEO of Cyber Trading University) this must-have resource offers a hands-on guide to learning the ins and outs of active trading. How to Beat the Market Makers at Their Own Game gives professionals, as well as those relatively new to investing, a behind-the-scenes look at the inner workings of the marketplace and a comprehensive overview of basic trading techniques. The book explains how to apply the trading strategies of acclaimed trader Fausto Pugliese. Step by step the author covers the most common market maker setups, shows how to identify market maker traps, and most importantly, reveals how to follow the direction of the lead market maker in an individual stock. Throughout the book, Pugliese puts the spotlight on Level II quotes to help investors understand how market makers drive prices and manipulate the market. This handy resource is filled with the tools needed to interpret market maker activity so traders can truly understand the market and trade accordingly. Offers an accessible guide for developing the investing skills to trade with confidence Filled with the real-world trading experiences and techniques of Fausto Pugliese Covers simple technical patterns that are important in day trading Includes a website with exercises to help master the book's techniques How to Beat the Market Makers at their Own Game will become your well-thumbed resource for learning what it takes to succeed in short-term stock trading.
