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The Political Marketing Game

The Political Marketing Game PDF Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Category : Political Science
Languages : en
Pages : 259

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Book Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.