Marketing Doctoral Dissertation Abstracts PDF Download
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 160
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 160
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Author: Edward W. Cundiff
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 182
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Book Description
Author: John K. Ryans
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 142
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Author: John K. Ryans
Publisher:
ISBN: 9780877571469
Category : Dissertations, Academic
Languages : en
Pages : 176
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 822
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Book Description
Author: Jesubright, John Jeyasekar
Publisher: IGI Global
ISBN: 179981484X
Category : Language Arts & Disciplines
Languages : en
Pages : 293
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Book Description
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1898
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Book Description
Author: Sheena Lovia Boateng
Publisher: PearlRichards Foundation
ISBN: 9988195656
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. It’s a celebration of a great first year in the PhD programme, and of many more successful years to come.
Author: Various
Publisher: Routledge
ISBN: 1136630538
Category : Language Arts & Disciplines
Languages : en
Pages : 17176
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Book Description
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author: Christina S. Beck
Publisher: Routledge
ISBN: 1135227306
Category : Language Arts & Disciplines
Languages : en
Pages : 576
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Book Description
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.