Sustainable Marketing of Cultural and Heritage Tourism PDF Download

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Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism PDF Author: Deepak Chhabra
Publisher: Routledge
ISBN: 1136997407
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.