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Marketing Asian Places

Marketing Asian Places PDF Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

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Book Description
At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.