Author: Nigel Richardson
Publisher: John Catt Educational Ltd
ISBN: 1904724949
Category : Educational change
Languages : en
Pages : 231
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Book Description
This inspiring book, the sixth in our popular Leading Schools in the 21st Century series, focuses on the specific requirements of independent schools in the UK. Published in partnership with the HMC, the Association of Marketing and Development in Independent Schools (AMDIS), and the Institute of Development Professionals in Education (IDPE), the book has been written by experienced professionals who are experts in their field.
Author: Pamela Odih
Publisher: Routledge
ISBN: 1317185013
Category : Social Science
Languages : en
Pages : 308
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Book Description
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
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Category : Franchises (Retail trade)
Languages : en
Pages : 1104
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Book Description
Author: Robin Brogdon
Publisher: American Animal Hosp Assoc
ISBN: 158326163X
Category : Medical
Languages : en
Pages : 154
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Book Description
Author: Carol Waugh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Author:
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Category : Business education
Languages : en
Pages : 470
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Book Description
Author: Kevin Davis
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416853
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
The biggest mistake salespeople make in their careers is equating a faster pitch with a faster close. Author Kevin Davis shows readers how to slow down and focus on the customer buying process, so they can identify and quantify customers' real needs--and adapt their sales pitches accordingly. Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers' needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it's about understanding the buying process--from your customer's point of view. Packed with examples from the author's extensive experience and detailed research on customer buying patterns, Slow Down, Sell Faster! offers an alternative to traditional selling that leads to increased sales--and happier customers.
Author:
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Category :
Languages : en
Pages : 708
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Book Description
Author: Jagdish N. Sheth
Publisher: FT Press
ISBN: 0134292847
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
Author: Asja Mandic
Publisher: Taylor & Francis
ISBN: 1315424088
Category : Social Science
Languages : en
Pages : 112
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Book Description
"Sponsored by the Museum Education Roundtable"--Provided by publisher.
