Marketing and Competition in the Scandinavian Countries PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing and Competition in the Scandinavian Countries PDF full book. Access full book title Marketing and Competition in the Scandinavian Countries by Fritz Adolf Marconini Alfsen. Download full books in PDF and EPUB format.
Author: Fritz Adolf Marconini Alfsen
Publisher:
ISBN:
Category : Denmark
Languages : en
Pages : 16
Get Book Here
Book Description
Author: Fritz Adolf Marconini Alfsen
Publisher:
ISBN:
Category : Denmark
Languages : en
Pages : 16
Get Book Here
Book Description
Author: Edoardo Fornari
Publisher: EGEA spa
ISBN: 8823812453
Category : Business & Economics
Languages : en
Pages : 125
Get Book Here
Book Description
The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.
Author: Reto Hilty
Publisher: Springer Science & Business Media
ISBN: 3540718826
Category : Law
Languages : en
Pages : 274
Get Book Here
Book Description
This book examines the present state of harmonization of unfair competition law in Europe. It discusses the particular approach to unfair competition law in the 10 new Member States and the possible impact on the future development of European unfair competition law. The book presents new insight in the importance of unfair competition law, especially in countries with a developing market economy.
Author: Fred Selnes
Publisher: SAGE Publications Limited
ISBN: 1529678765
Category : Business & Economics
Languages : en
Pages : 424
Get Book Here
Book Description
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you′ll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you′ll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario. Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author: United States. Congress. Senate. Committee on Small Business
Publisher:
ISBN:
Category : Foreign trade promotion
Languages : en
Pages : 482
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 656
Get Book Here
Book Description
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 1196
Get Book Here
Book Description
Considers prospects and problems for small businesses in long term export market for timber, fish and agricultural products from the Pacific Northwest. Hearing was held in Portland, Oreg., pt. 1; Hearing, held in Mobile, Ala., focuses on agricultural and industrial exporting activities in Alabama and Mississippi, pt. 2; Hearing, held in Milwaukee, Wis., focuses on role of small enterprises in Wisconsin exporting activities, pt. 3; Examines the potentials and problems of developing exports of small business and regional industries over the next decade. Hearings were held in Miami, Fla., pt. 4; Reviews U.S. international trade posture and balance of payments deficit, to identify means of expanding northeast regional exports and increase involvement of small business. Focuses on implementation of GATT Kennedy Round tariffs revisions, improvement of port and harbor facilities, increased loan authority for the Export-Import Bank, and overseas markets for U.S. goods. May 3 hearing was held in Newark, N.J.; and May 6 hearing was held in New York City, pt. 5; Continuation of hearings on the problems of expanding exports of small businesses and regional industries over a ten year period, pt. 6
Author: Susan Horner
Publisher: Routledge
ISBN: 1136387862
Category : Business & Economics
Languages : en
Pages : 424
Get Book Here
Book Description
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author: Sigrid Quack
Publisher: John Benjamins Publishing
ISBN: 9027299811
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
Why are some firms successful on global markets whilst others are not? In this collection of papers, a group of distinguished international researchers examine the inter-relationship between national context, firm performance and global competitiveness. In a series of empirical studies covering major industries (such as banking, telecommunications, construction, automobiles, and airlines) in a number of European countries (Great Britain, France, Germany, Holland, Finland, Slovenia), the studies show how distinctive patterns of firm competences and capabilities arise from national contexts. These influence the way in which firms perform in response to changing technologies and competitive pressures. Thus the impact of the globalisation of economic activity may be to reinforce existing national differences in firm performance rather than producing a homogenisation and standardisation. This book will be of interest to researchers in business and management, sociology, economics and political science for its comparative organizational approach to problems of economic performance.
