Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 860

Get Book Here

Book Description

Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772120626
Category : Business & Economics
Languages : en
Pages : 537

Get Book Here

Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613081049
Category : Business & Economics
Languages : en
Pages : 266

Get Book Here

Book Description
Coaching you all the way, the experts at Entrepreneur guide you into the thriving homebased industry, revealing unique, slam-dunk opportunities, outlining vital business basics, sharing priceless industry need-to-knows, and so much more! If you can bankroll $5,000 (some even less!), you can boldly choose your next big business move, decide to be your own boss, and start making profits! • Choose from a diverse list of 55 surefire homebased businesses • Spend less than $5,000 on startup • Quickly and legitimately setup your home office • Master industry language and fundamentals • Use business-specific marketing techniques to secure success • Create repeat business with engaging customer service practices • Plan for expansion • And more You’re on target for success—let us help you hit the bullseye! (maybe use the target image from the logo in the background)

Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192

Get Book Here

Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Author: United States. Crop Reporting Board
Publisher:
ISBN:
Category : Swine
Languages : en
Pages : 660

Get Book Here

Book Description

Author: Celia Ross
Publisher: American Library Association
ISBN: 083891084X
Category : Business & Economics
Languages : en
Pages : 202

Get Book Here

Book Description
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.

Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN: 9780471469100
Category : Business & Economics
Languages : en
Pages : 438

Get Book Here

Book Description
Publisher Description

Author: Indianapolis (Ind.). Mayor
Publisher:
ISBN:
Category :
Languages : en
Pages : 340

Get Book Here

Book Description

Author: Phedon Nicolaides
Publisher: Routledge
ISBN: 1135017786
Category : Political Science
Languages : en
Pages : 138

Get Book Here

Book Description
The European Union (EU) has a compliance problem: there are persistent failures in the implementation of EU rules and policies by the member states. This book examines how policy implementation may be improved. It explains the nature of policy mistakes, proceeds to consider how individual public authorities and organizations can avoid making policy mistakes and then, in the light of its findings, derives how the EU may induce its member states and their public authorities to improve their compliance with EU rules and policies. Basically, this is a book about how the right incentives at national level can improve institutional performance and contribute towards more effective application of EU rules across member states without having to confer new competences to the EU. Its premise is that strengthening the capacity of organizations to learn should not only lead to better performance, but should also stimulate useful policy experimentation across the EU. Although this volume focuses on the obligations of EU membership and how to strengthen compliance, the proposed solutions have broader applicability. Improved organizational capacity for policy implementation will also be beneficial in those areas where the EU has no formal competence. Just as member states can learn from each other, so can policy officials in different policy fields. Good practices can spread.

Author: United States. Agricultural Marketing Service
Publisher:
ISBN:
Category : Poultry industry
Languages : en
Pages : 56

Get Book Here

Book Description